Ganassi’s Sound Garage Social Media concert returns for 2015

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After a smash hit debut last year with Cassadee Pope with the next generation of Chip Ganassi Racing drivers, the Ganassi Sound Garage will return for an encore in 2015.

Here’s the full team release:

On the heels of the wildly-popular and first-of-its-kind event for millennials last Fall, Chip Ganassi Racing Teams (CGRT) announced today the return of the Ganassi Sound Garage featuring Big Machine Label Group’s (BMLG) recording artist A Thousand Horses at the team’s Concord, N.C., headquarters on Oct. 5Ganassi Sound Garage will be hosted by a diverse sampling of the team’s millennial driver lineup, including Kyle Larson (NASCAR), Sage Karam (INDYCAR), Dylan Kwasniewski (NASCAR) and Brennan Poole (NASCAR).

Last year’s inaugural social media concert showcased the talents of Big Machine Records recording artist and season 3 winner of The Voice Cassadee Pope and won an industry award for NASCAR’s “Most Creative Use of Social/Digital Media”. This year’s event will once again be streamed live on www.nascar.comwww.indycar.com and www.ganassisoundgarage.com for fans all around the world to enjoy.

CGRT hosted over 200 social media savvy millennials and influencers last year, and expects to more than triple the turnout this year with a target audience that includes influencers, curators and heavy social media users. The event will also have increased partnership involvement from brands like Target, McDonald’s, Clorox, Kimberly Clark, Unilever, Energizer, Coke, Chevrolet and DC Solar– who are all focused on speaking to the millennial demographic.

Additionally, attendees will have the chance to join CGRT at Charlotte Motor Speedway for the NASCAR XFINITY Series race later in the week (Oct. 9), connecting their VIP experience from the stage to the race track.

NOTES OF INTEREST:

  • How do I get in?: The event is invitation only from CGRT, but opportunities to attend will be given away by the drivers and A Thousand Horses via social media outlets. Attendees will mix and mingle like a VIP, taking selfies with all the stars along the red carpet and have a chance to show off their style. Fans will also have the opportunity to show their social influence to the world by using #soundgarage in posts which will be displayed on duel screens flanking the stage during the event. Fans can even win a chance to travel 1000 miles to see A Thousand Horses as part of a special sweepstakes through www.ganassisoundgarage.com – the official website for event updates, ticket giveaway information, live streaming and more.
  • A Thousand Horses: A Thousand Horses is a fresh fusion of classic sounds – a hybrid of Lynyrd Skynyrd, the Allman Brothers, Black Crowes and Exile on Main Street-era Rolling Stones – wrapped up in a modern-country context. Their first single “Smoke” went to #1 on both the Mediabase and Billboard Country Airplay Charts after making Country Aircheck history as the highest debut for a new artist’s first single. They also became the first band (with at least three members) to send a debut single to #1 on Billboard Country Airplay Chart this decade. With Michael Hobby leading vocals, Bill Satcher and Zach Brown on guitar and Graham Deloach on bass, the band initially gained momentum playing clubs across the South. Rolling Stone Country hailed the foursome as the Best Up-and-Comer at 2014’s Austin City Limits and USA Today named them one of 2015’s Artists to Watch and an On the Verge ArtistTheir first album on the Big Machine Label Group, Southernality, is now available on iTunes and the second single from the album, “(This Ain’t No) Drunk Dial is currently making its way up the Country charts. The band was also recently nominated for a CMT Music Award for “Group Video of the Year” for their hit single “Smoke.” A Thousand Horses is currently on the road with Darius Rucker’s Southern Style Tour. For more information and tour dates, visit www.athousandhorses.com.
  • About the Drivers: CGRT drivers in attendance will include: Kyle Larson – 2014 NASCAR Sprint Cup Series Rookie of the Year, 2013 NASCAR XFINITY Series Rookie of the Year and 2012 NASCAR K&N Pro Series East Champion; Sage Karam – Verizon IndyCar Series Rookie, 2013 Indy Lights Champion, 2011 Star Mazda Champion and 2010 US F2000 Champion; Dylan Kwasniewski – 2013 NASCAR K&N Pro Series East and 2012 NASCAR K&N Pro Series West Champion; and Brennan Poole  – NASCAR XFINITY driver and six-time ARCA Racing Series Presented by Menards race winner.

QUOTEBOARD

Steve Lauletta, President, Chip Ganassi Racing Teams: “The return of Ganassi Sound Garage has been met with tremendous support and I’m happy to say this year’s edition will be bigger and better than its debut with the participation of partners like Target, McDonald’s, Chevrolet, Coke, Kimberly Clark, Unilever, Energizer, Clorox and DC Solar. With A Thousand Horses headlining, we plan to deliver another unique social media experience focused on attracting millennials and exposing them to our sport, drivers and team.”

Scott Borchetta, President and CEO, Big Machine Label Group: “Big Machine’s partnership with Chip Ganassi Racing continues to create engaging and exciting events for music and racing fans alike. We are proud to collaborate once again for an incredible night at Sound Garage this fall!”

Heather Lyne, Dennis Erb Jr. make history in the World of Outlaws Late Model Series

Lyne Erb Outlaws Late
Jacy Norgaard / World of Outlaws
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More than two decades in the making, the pairing of Heather Lyne and Dennis Erb Jr. produced a historical milestone in Dirt Late Model.

Last month, Erb and his long-time crew chief Lyne won their first World of Outlaws Late Model Championship and with this achievement, Lyne became the first female crew chief to win in a national late model series. Their journey together goes back 21 years and tells the story of hard work, persistence and belief in oneself.

After a career-best season with the World of Outlaws, Erb and Lyne secured the points championship at US 36 Raceway in Osborn, Mo. with three races remaining in the season. The consistency and success of their season came down to pinpoint focus. Lyne and Erb are a team of two living out a David vs. Goliath tale. In order to be as successful as possible this year the duo knew they had to do as much as possible with the resources they had.

“It’s always a challenge when you only have two people, both at the racetrack and at the shop,” Lyne told NBC Sports. “I also work full time, so during the day, Dennis has to do a significant amount of work so that when I get down there I can start working and maintaining. It’s planning ahead. It’s having that system in place and making sure that you’re prepared ahead of time.

“When you have a problem at the track, making sure you have all that stuff ready so it’s a quick change and not a lengthy process to make a repair. We had zero DNFs in the World of Outlaws, we had only one DNF out of 96 races [combined among all series].”

Dennis Erb clinched his 2022 championship before the World of Outlaws World Finals. Jacy Norgaard – World of Outlaws Late Model Series.

Taming Time

This was not an easy feat. Between a full travel schedule and Lyne’s full-time job as an engineer, time comes at a premium. What they lack in time and resources they made up for in patience and planning.

“We buckled down, and we got all the equipment that we needed back, motors freshened, and things of that nature,” Lyne said about the mid-point of last season. “We were able to keep up with that. We just had a higher focus. I tried to reduce my hours at my day job as much as I possibly could while still maintaining what I need to get done at work. I got rid of a lot of the other distractions and got a more refined system in place at the shop.

“We did certain tasks on certain days so we had time to recover. We were on the road a little bit more, as opposed to coming home to the shop. So we had to be more prepared to stay out on those longer runs. It was just really staying on top of things a little more. It was a heightened sense.”

This was Lyne and Erb’s fourth full season with the Outlaws, but they’ve been on the road together for the last 21 seasons starting in 2001. Their partnership began with Lyne’s bravery. When one door closed, she was quick to open another. In 2001, Lyne’s dad was ready to stop racing. Her mother wanted to regain her weekends, but Lyne knew this was her life path and wasn’t prepared to lose it.

“I’ve always been a tomboy at heart,” Lyne said. “I watched racing with my dad. Growing up he watched NASCAR. In high school, I got tired of playing at the lake house, so I went to the local dirt track and fell in love with it. I just couldn’t get enough. It took a year for me to convince my dad to come to the track with me. He finally did and we sponsored a car that year, the following year he started to race limited cars. He ran hobby stocks and limited late models.”

At some point, Lyne and her father’s level of commitment drifted apart.

“He did it for about five years,” Lyne said. “And then my mom said: ‘I’m done racing. I want my weekends back. It’s just not fun anymore.’ I wasn’t ready to hang up my wenches and Dennis raced out of the same hometown so I, on a dare, went down and introduced myself; told him if you ever need any help, I’ll drill out rivets, I’ll help wash, whatever you need. Twenty-one years later here I am.”

Heather Lyne became the first female crew chief to secure a national touring late model championship in 2022. Paul Arch / World of Outlaws Late Model Series.

Breaking Through

Lyne entered a male-dominated job in a field that is also male-dominated – and where there were few examples of women creating these places for themselves. In this way, Lyne became a blueprint for other women as they strive to find a place for themselves in racing and in STEM (Science, Technology, Engineering and Math) overall. She has her mother to thank for providing a strong role model, her father for sharing her passion, Erb for taking a chance on an unknow entity and most importantly herself.

“I was raised to believe that I can do anything, I want to do, as long as I put my heart and soul into it.” Lyne replied when asked about role models in the sport growing up. “My parents did not raise me to have that limitation. But from a racing role model perspective, I went in there completely green and just introduced myself to Dennis, the fact that he was brave enough to take that risk and bring a girl to the racetrack. Someone he didn’t know at all speaks volumes for him.”

Lyne and Erb have learned how to survive and succeed with each other on the road. They do this by leveraging decades of combined experience and an ability to adapt to the everchanging landscape of dirt late models. Next year the World of Outlaws visits nearly a dozen new tracks and Lyne sees it as an opportunity for continued success.

“I just want to do it again,” Lyne says going into next season, “I’m looking forward to the competition, I always do. I wouldn’t do it if I wasn’t competitively driven.

“There are some new tracks on the schedule that I’m looking forward to trying for the first time that I haven’t been to myself,” Lyne said of the 2023 season, “Dennis seems to do well on those first timers. We won out at Marion center, we finished second at Bloomsburg. We have a good solid notebook of information to tackle them over the last three years with these rocket race cars that we’re running. It’s good to have that information and leverage it to try some new things.”