Steak ‘n Shake expands primary sponsorship to Pocono, Sonoma for Rahal

3 Comments

Graham Rahal has called Steak ‘n Shake his “good luck charm” in the 2015 Verizon IndyCar Series season, and that charm will be with him to finish it out as he and the Rahal Letterman Lanigan Racing team go for a championship.

The company’s initial six-race primary sponsorship deal (Long Beach, both Indianapolis, both Detroit and Mid-Ohio) has now expanded to the final two races of the year at Pocono Raceway at Sonoma Raceway respectively the next two weeks. It had maintained associate sponsorship status in the races it hasn’t been on board as primary.

“The excitement and support of Steak ‘n Shake’s involvement with the team and Indy car racing has exceeded my wildest expectations,” team co-owner Bobby Rahal said in a release.

“I said when we first announced the partnership that it was our goal to put them in Victory Lane and we have been able to do that two times this season and finish on the podium a series-high six times overall so far.

“I’m very happy they have extended their relationship with us to include primary sponsorship at Pocono and Sonoma where we hope to bring them more success and hopefully a championship.”

The amount of content – and buzz – generated by Steak ‘n Shake’s involvement in IndyCar this season has been a good thing for all parties. Graham Rahal has made no secret of that fact, including during the post-race press conference following his win at Mid-Ohio.

“Those guys, I feel like they’re the good luck charm. Steak ‘n Shake came on this year, and I don’t know, things just started to click,” Rahal said at Mid-Ohio.

“You know, like particularly here, this race, having that sponsor is pretty cool for me because I used to go Steak ‘N Shake over here all the time when I was a kid with all my buddies, in my teen years, causing a lot of trouble. So it’s pretty cool to kind of come full circle.

“We’d like them to continue for next year. We really want to build this team and continue. I don’t have a contract with this team, but I don’t plan on going anywhere. I mean, I feel like who’s better?  You know, that’s kind of where I’m at.”

F1 races in Austin, Mexico City hitting financial rough patches

Getty Images
Leave a comment

AUSTIN, Texas — Two of Formula One’s three races in North America are facing financial issues that are raising concern about their future.

Organizers of the U.S. Grand Prix won’t get at least $20 million from the state of Texas for the 2018 race after missing a paperwork deadline set by state law. And new questions lurk about the future of the Mexican Grand Prix after the country’s new president suggested the government may not spend on the race like it has the last four years.

Both races have been popular with drivers and fans, and have enjoyed key dates on the F1 calendar. Mercedes driver Lewis Hamilton clinched season championships in Texas in 2015 and in Mexico City in 2017 and 2018.

Officials in Formula One and at the Circuit of the Americas, host of the U.S. Grand Prix, did not immediately respond to requests for comment Wednesday.