Steak ‘n Shake expands primary sponsorship to Pocono, Sonoma for Rahal

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Graham Rahal has called Steak ‘n Shake his “good luck charm” in the 2015 Verizon IndyCar Series season, and that charm will be with him to finish it out as he and the Rahal Letterman Lanigan Racing team go for a championship.

The company’s initial six-race primary sponsorship deal (Long Beach, both Indianapolis, both Detroit and Mid-Ohio) has now expanded to the final two races of the year at Pocono Raceway at Sonoma Raceway respectively the next two weeks. It had maintained associate sponsorship status in the races it hasn’t been on board as primary.

“The excitement and support of Steak ‘n Shake’s involvement with the team and Indy car racing has exceeded my wildest expectations,” team co-owner Bobby Rahal said in a release.

“I said when we first announced the partnership that it was our goal to put them in Victory Lane and we have been able to do that two times this season and finish on the podium a series-high six times overall so far.

“I’m very happy they have extended their relationship with us to include primary sponsorship at Pocono and Sonoma where we hope to bring them more success and hopefully a championship.”

The amount of content – and buzz – generated by Steak ‘n Shake’s involvement in IndyCar this season has been a good thing for all parties. Graham Rahal has made no secret of that fact, including during the post-race press conference following his win at Mid-Ohio.

“Those guys, I feel like they’re the good luck charm. Steak ‘n Shake came on this year, and I don’t know, things just started to click,” Rahal said at Mid-Ohio.

“You know, like particularly here, this race, having that sponsor is pretty cool for me because I used to go Steak ‘N Shake over here all the time when I was a kid with all my buddies, in my teen years, causing a lot of trouble. So it’s pretty cool to kind of come full circle.

“We’d like them to continue for next year. We really want to build this team and continue. I don’t have a contract with this team, but I don’t plan on going anywhere. I mean, I feel like who’s better?  You know, that’s kind of where I’m at.”