Toyota extends primary sponsorship of GP of Long Beach

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After what’s been a tough 24-hour news period for INDYCAR given the Justin Wilson news after his accident at Pocono Raceway, a little bit of good news has come through for the Verizon IndyCar Series and one of its marquee races, the Toyota Grand Prix of Long Beach.

Toyota Motor Sales, U.S.A. and the Southern California Toyota Dealers Association, which has sponsored the North American street race classic for 41 years, have announced a multi-year agreement with the Grand Prix Association of Long Beach.

“For the last four decades, Toyota has been proud of its affiliation with the Toyota Grand Prix of Long Beach,” Dave Harbuck, corporate manager of motorsports and engagement marketing, Toyota, said in a release. “This title sponsorship has provided Toyota with the opportunity to showcase great racing in a fun environment for the fans.”

Added Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach, “We are absolutely thrilled to continue our relationship with Toyota Motor Sales and the Southern California Toyota Dealers Association. They have been an extraordinary partner in our event from the very beginning, and we look forward to extending this relationship to new heights in the coming years.”

As part of the new agreement, Toyota will once again become title sponsor of the fan-favorite Toyota Pro/Celebrity Race, which has played host to the biggest stars of the entertainment and sports world since 1977.

The Toyota Pro/Celebrity Race, featuring identically-prepared Scion FR-S race cars, has become the most prestigious and longest lasting event of its kind. During its 39 year history, Toyota has donated more than $2 million dollars to local children’s hospitals on behalf of the “Racing for Kids” charitable organization.