AMA Pro Racing names industry veteran Michael Lock as new CEO

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AMA Pro Racing has announced the appointment of Michael Lock as the motorcycle racing organization’s new Chief Executive Officer.

Lock was most recently Chief Operating Officer for Automobili Lamborghini Americas. Prior to that, he spent nearly a decade at Ducati Motorcycles, where he was CEO, and also served in the same role for and established the U.S. subsidiary of Triumph Motorcycles in 1994.

“This is an exciting time for AMA Pro Racing,” Lock said in a media release. “I’m delighted to be given the opportunity to contribute to the future direction.”

Lock assumes his new position on Nov. 1. He has spent much of 2015 serving as AMA Pro Racing’s strategic business consultant, and will work together with Michael Gentry, who continues in his role as the group’s Chief Operating Officer.

“Adding Michael Lock to the executive team shows our commitment to elevating professional motorcycle racing in North America,” AMA Pro Racing principal Jim France said. “His expertise will be critical to the long-term success of the sport, and we are excited to have him join the team.”

Based in Daytona Beach, Fla., AMA Pro Racing is the lead organization and promoter of motorcycle racing in the U.S.

The organization also announced that it has named Gene Crouch Marketing and Communications Director.

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