Lewis in the USA: Why winning the title in Austin would mean so much to Hamilton

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For many, one of the biggest gripes about modern-day Formula 1 is the lack of superstars and characters that gave the sport such personality back in the 1970s and 1980s.

The likes of James Hunt, Niki Lauda, Nelson Piquet and Ayrton Senna all had a spark both on and off-track that captivated audiences all over the world, helping to take F1 to the masses.

Nowadays, things are very different. Drivers are less able to speak their minds due to thick layers of PR, sponsors that must be kept happy and a fear of treading on the wrong toes. It has depersonalised F1 to some extent, particularly with so few of the drivers seeking the limelight.

Such a statement does not apply to Lewis Hamilton, though. At the age of 30, not only is the Briton standing on the brink of a third world championship, but he has also achieved a celebrity status unmatched by other F1 drivers in recent decades.

As an F1 photographer put it earlier this year, if there’s one person in the paddock you could see making a guest appearance on “Keeping Up With The Kardashians”, it’s Lewis.

MORE THAN A RACING DRIVER

If you were to take a random group of Americans – not necessarily those who follow F1 – and ask them to name a driver who will be racing at the Circuit of The Americas this weekend, Hamilton would most probably be the first name out of their mouths.

And quite possibly, it wouldn’t be because of his on-track exploits. “Wasn’t he in Monaco with Cara Delevingne and Gigi Hadid?” or “Didn’t he date Nicole Scherzinger?” may be the immediate answers, having gleaned such understandings from looking at glossy magazines or showbiz TV shows. Frequenting red carpets all over the world, Hamilton has made himself so much more than just a racing driver.

“We all do have personalities,” Hamilton told NBC Sports Radio earlier this week, “But it’s very corporate. We’re always in front of a camera, so it’s hard to show personality, but I enjoy every minute of what I’m doing inside and out.

“The more I connect with, the more fun I have. Connecting is important. I spend a lot of time in the States.”

This is the effect that Hamilton is having. He is connecting with an audience that may not otherwise be exposed to Formula 1 by going beyond his on-track duties.

Earlier this year, Bernie Ecclestone did a joint interview with Nico Rosberg in which he said that he was pleased Hamilton had won last year’s title. Rosberg was understandably a little perplexed by this answer, given that it was he who had lost the championship to his teammate at the final race of the season, but Ecclestone’s reasoned that a Hamilton victory had a wider impact than a Rosberg one would have.

It may have been a little cold on Rosberg, but, as is often the case, there is a great deal of thought behind Ecclestone’s answer. Had Rosberg won the title, he would have celebrated in Abu Dhabi, returned to Germany, and had a relaxing winter with his family. There would not have been much difference to what did happen after he lost the title.

Hamilton, on the other hand, was thrown into a whirlwind of media duties that he embraced. He appeared at events all over the world, and continues to do so. “We’ve got Lewis Hamilton, the world champion, here today,” organizers can say; he loves and lives up to the limelight.

MAKING NEW FANS

Ahead of last year’s race, Hamilton appeared on the TODAY Show alongside his Mercedes car – again, offering an exposure of the sport to non-racing fans. They may have viewed him on there or seen him on a red carpet, then maybe watched a grand prix out of curiosity or even simply googled “F1” to see what came up. Simple steps such as these are how fans are converted.

Having the world championship decided in Austin would be big for F1, given that the USA has traditionally been its problem market. It gives more of a spotlight to the US GP, and offers an increased exposure for the sport all over the country. This is only exaggerated by the fact that it is Hamilton, the celebrity, who is enjoying the success.

But don’t go thinking that Lewis is unaware of the impact that he is having on the sport’s profile in the USA. “Whenever I introduce someone, they’re hooked,” he said. “What’s pole position? What’s fastest lap here? It really is different.

“As I said before, it’s pinnacle of motorsport. It’s above NASCAR… not just driver quality, there are great ones there too. But our physique, we push the limit, and make it so exciting.”

F1 may lead NASCAR in some respects, but in terms of national understanding and exposure in the USA, it lags behind – of that there can be no doubt.

But Hamilton’s wide reach can certainly help the sport to make inroads in the USA. He is more personable and relatable than many of the other drivers on the grid. He is helping to make non-F1 fans aware of what the sport is, and potentially converting them.

BIG FOR AMERICA, BIG FOR LEWIS

Beyond the effect that a Hamilton title victory will have on the sport in the USA, it’s important to consider what the impact will be on Hamilton himself. He loves spending time in America, so much so that many jest this is his ‘second home race’ following the British Grand Prix in July, where he delighted the partisan crowd with a third Silverstone victory.

There is a good element of truth to this, though. Of the remaining races – USA, Mexico, Brazil and Abu Dhabi – Hamilton will feel most at home in Austin.

He has been able to spend more time in the US in recent weeks, and he is a great lover of American culture, so much so that one can even pick up simple influences such as his diction.

Listen to the way he speaks next time he does an interview, and see what similarities you can pick up with the way Americans speak. As an example, the word “car” is typically pronounced in Britain more like “cah”; Hamilton uses a more elongated and American-esque R sound (“carr”).

Americans may have a home driver to support this time around thanks to Alexander Rossi’s arrival in the sport, but Hamilton will still garner a great deal of the support in Austin this weekend. He is the big name; the world champion; the celebrity.

Hamilton’s lifestyle has prompted questions from many in the paddock over the past year or so, but so long as he continues to excel on-track, proving that his adventures away from the paddock do not had a negative effect on his ability, all credit should be given to Lewis.

As he has said himself, he is preparing for life after F1. And to him, that isn’t a life as a team owner or a TV pundit still talking about F1. He doesn’t want to be Lewis Hamilton, the ex-racing driver. He can be Lewis Hamilton, the musician; the TV personality; the fashion designer.

But whatever Lewis wants to do after F1, one would imagine his future lies firmly in the USA.

With an advantage of 73 points, Hamilton will be crowned champion in Austin if he outscores Rosberg by six points and Sebastian Vettel by nine, which is certainly possible.

Failing that, he will undoubtedly then clinch it next weekend in Mexico, but for both Hamilton and the sport, a title victory on Sunday in Austin would be very poignant.

IndyCar champion Will Power completes ‘Victory Lap’ at ceremony in Indianapolis

Will Power Victory Lap
Chris Owens/Penske Entertainment
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INDIANAPOLIS – Will Power went on his “Victory Lap” last week to celebrate his second career championship as the 2022 NTT IndyCar Series champion.

It began with several media interviews in Monterey, California, the day after he won the championship with a third-place finish in the Sept. 11 Firestone Grand Prix of Monterey.

From there, it was off to Los Angeles for more interviews and personal appearances that included a VIP Tour at the Petersen Automotive Museum, several appearances on SiriusXM and lunch at The Ivy, where the Team Penske IndyCar Series driver was treated to Wagyu Beef.

“It was one of the best steaks I’ve ever had in my life,” Power told NBCSports.com.

From L.A. back to Power’s North Carolina home, near Team Penske’s home base of Mooresville, there was one stop left on Sept. 17 — the Victory Lap Celebration at the Indianapolis Motor Speedway Museum, an invitation-only banquet where Power and his No. 12 Verizon Chevrolet crew at Team Penske were honored for the 2022 NTT IndyCar Series championship.

They didn’t even have to check into a hotel and spend another night on the road. Power and his team left on a Team Penske plane from the Statesville, N.C., airport at 4 p.m. ET Saturday to fly to Indianapolis. On arrival an hour later, a limo bus took the team to IMS.

Power led the 2022 season with five NTT P1 Awards for pole, earning the NTT P1 Award as the best qualifier of the season for the fifth time in his career. Power also made history with his 68th career pole, breaking the all-time mark held by the legendary Mario Andretti.

Power and Scott Dixon also became just two of only five drivers to complete every lap of every race in IndyCar Series history.

“What a year,” Power said as he was awarded his personal Astor Cup trophy (the second in his collection after the 2014 championship. “What a phenomenal year coming off one of my worst seasons personally. We came back with a vengeance.

“I want to thank Roger and Kathy Penske for everything they have done for me over the years. I wouldn’t be standing here and have the numbers I have without what Roger has done for me. I’m given a car every week that is capable of winning the pole, races, championships, and Indianapolis 500s. I’m so grateful for that.

“Also, to Greg Penske, you are there every week now at every event and I know we will be in good hands moving forward with the Penske Family.”

There are many on Power’s team and at home, that helped support Power throughout his career. None is bigger than Power’s wife, Liz, who told Power before the season that he would win the championship and break Andretti’s record.

“I must thank my wife. I’m so lucky to have a wife with that crystal ball that can tell me what is going to happen,” Power said. “I can’t think you enough, babe. I love you so much and you have been a big support to me my whole career. We’ve been together 17 years, and I’ve been in the series 17 years. She has been such a huge support to me. The mother of our child and she is a fantastic mother.

“She can’t tell the future. She just had faith in me.”

Liz Power’s premonition came true and that allowed Power and his No. 12 Dallara-Chevrolet team to celebrate Penske’s 17th IndyCar championship and 42nd title in the racing team’s history.

“The 12 crew this year, I’ve never had such a great group of guys,” Power said. “Trevor Lacasse (chief mechanic) is such a calm guy, but he does such a meticulous job on the preparation of the car. He is very, very good at keeping the whole crew happy. It feels as if there is no pressure on us. That’s a huge part in getting the most out of people. It was our first year together with you as a crew chief. What a great year to start our relationship.

“Dave Faustino (Power’s longtime engineer), we’ve worked together for 15 years. He’s almost like a wife to me, a partner … apart from sleeping together. We have a very good working relationship. Sorry Dave, I’m an awkward person and you are not.

“The things we have been through in our years together, it’s crazy that we continually improve and get better. We are standing on the podium after winning the championship and we are talking about the car, the race, and the tires. We weren’t talking about the championship.

“We never stop. The other boys were laughing at us, but I’m already thinking about next year.

“Ron Ruzewski (Team Penske IndyCar Managing Director and strategist) on the radio, always calm. He has actually made me a calm person. I rarely get upset on the radio anymore.”

Power also recognized the fans who helped boost attendance at many venues on the schedule this season as NBC Sports enjoyed its largest IndyCar audience yet.

“This series is growing,” Power said. “With open wheel racing now so popular because of Formula One, it’s really our time to push and put money behind it and go now and take IndyCar to another level because we have the best racing product in the world.

“I have to thank my teammates and (Team Penske president) Tim Cindric. I can’t tell you how hard we push each other. We are ultracompetitive and love each other and push each other hard, so thank you.”


Power won the championship by 16 points over hard-charging teammate Josef Newgarden, who finished second in the standings for the third year in a row.

“Overall, I’m filled with a lot of pride for our team and what we were able to do this year,” Newgarden said in his banquet address. “Any year that you step in the championship, you can easily see the challenges it presents everybody.

“It’s a very difficult challenge for the teams and drivers. To be a part of it, make it through it and for us at Team Penske, to topple it, is a very big deal. We’re all competitive.

“The tough thing about being in a championship fight, especially with teammates is we all want to be the best. That’s how it should be. We are competitive people and want to be the best. But it’s a team sport.

“Will, tremendous season, great, great job. I think the world of everybody on our team. It’s a big group. I’m so happy for all of you on the 12-car crew. There is so much we can take into next year.”

Six-time NTT IndyCar Series champion Scott Dixon was unable to attend the banquet because of the Goodwood Festival in England but sent congratulations to Power via a video message.

“I really want to congratulate Will Power,” Dixon said. “You drove a tremendous season this year. Even with some of the lows that you had, some of the mistakes with qualifying, you bounced back tremendously. I know how tough these championships are and to see you do it in the style that you did it in the last race of the season, massive congratulations.”

Power’s championship formula included one victory, nine podiums and 12 top-five finishes. Teammate Josef Newgarden was second in the championship with five wins but only six podiums.

Cindric saluted Power’s season in accepting the championship team owner award.

“Will, you took it to another level this year,” Cindric said. “You are the complete package. You completed every lap, had nine podiums, finished out of the top 10 just four times, broke Mario Andretti’s record, and you did it all without cussing at the officials on national TV.

“One complaint I do has is while most of us think you might be from another planet, you never told us your wife was a fortune teller.”

Cindric also honored the seasons of Penske drivers Newgarden and Scott McLaughlin, who won three times in his second full season (“You are one of only two full-time IndyCar drivers that has driven for us in the past 23 years that hasn’t won an Indy 500 or an IndyCar championship. Your time is coming.”).

Kyle Moyer was named team manager of the year (his fifth time and Penske’s sixth). Pennzoil presented Lacasse with the chief mechanic of the year for the first time, the sixth time for Team Penske. The No. 12 crew also won the Firestone Pit Performance Award for the most pit stop performance award points in 2022.

Power, Newgarden and McLaughlin delivered nine of Chevrolet’s series-leading 11 victories this season, helping Chevy win the Manufacturer Award for the seventh time since it returned to the series in 2012 and the first time since 2017. Jim Danahy, U.S. vice president, Competition Motorsports Engineering for Chevrolet, accepted the award on behalf of his team.


Christian Lundgaard was honored as the 2022 NTT IndyCar rookie of the year. Lundgaard, from Denmark, scored one podium, two top-five finishes and seven top-10s in the No. 30 Honda fielded by Rahal Letterman Lanigan Racing. He edged David Malukas of Dale Coyne Racing with HMD by 18 points in the standings for first-year series drivers.

Christian Lundgaard (Chris Owens/Penske Entertainment)

“It’s been a tough season and looking at how it panned out, we struggled so much at the beginning of the season and how we were able to turn it around means so much to me and the team,” Lundgaard said. “It’s the one thing that you only get one shot at. I’m happy to have it.

“Being the first Dane at the Indy 500 certainly helps. Competing here for me is quite important and also special. To win this award and to be here in future years means so much to me. I have a chance to compete for wins and championships.

“This team gave me this opportunity at this track one year ago. We came back and got redemption. We got our first podium here. This year was 40 years ago that Bobby Rahal won the same award. It’s pretty special to keep it among the team.”

Sweden’s Linus Lundqvist was honored as Indy Lights Presented by Cooper Tires champion after a dominant season for HMD Motorsports with Dale Coyne Racing. Lundqvist won a series-high five races in the No. 26 HMD Motorsports with Dale Coyne Racing entry and clinched the Lights championship with a race to spare, ending with a 92-point advantage over Sting Ray Robb. HMD Motorsports with Dale Coyne Racing owners Henry and Daiva Malukas accepted the team championship.

“I’m very proud of that,” Lundqvist said. “It’s cool to see. We are starting to look to the future, and this might not be doing too bad. It’s been great. As most of you can guess with Henry and Daiva Malukas (team owners), it’s been an incredible journey. So much fun that we’ve had. To be on the grid this year was so much of a struggle for us. I didn’t even know I would be doing this until January.

“To be able to pull out the season that we had, I cannot thank this team enough. We will celebrate this for a long time. I’m so happy and proud about that.”

Outgoing IndyCar Director of Medical Affairs Dr. Geoffrey Billows also was honored as he is leaving that role while battling cancer.

“When I think of Dr. Billows, I think of two words,” IndyCar president Jay Frye said. “One is selfless and the other is tough. He’s gone through a lot these last couple of years, and he didn’t want anybody to know. He’s an amazing man, and we are very grateful for what you have done.”

Dr. Geoffrey Billows with IndyCar president Jay Frye (Chris Owens/Penske Entertainment)

Billows was presented with a framed checkered flag signed by all drivers in the series as well as other IndyCar officials and dignitaries.

“I was not expecting this at all,” Billows said. “This means so much for me to be part of this family for the past 30 years. I’ve been presented with opportunities I never thought I would ever have. I can’t tell you how much I love all of you guys and care for all of you guys.

“Thank you so much. I want to also thank my wife, Tammy, who has been a pillar of strength as I continue on this journey with cancer for the past two years as well. You will still see me as a consultant because I love this too much to quit altogether.”

When the evening concluded, Team Penske boarded a bus to the airport for the short return flight to Statesville. They were home by midnight.

Power’s Victory Lap was complete.

“The best thing about this is I get to sleep in my own bed tonight,” Power said.

Follow Bruce Martin on Twitter at @BruceMartin_500