Red Bull GRC: Buhl Sport Detroit launched

Photo: Buhl Sport Detroit
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A new GRC Lites team has joined the Red Bull Global Rallycross field, in the form of Buhl Sport Detroit. The full release is below:


Brothers Robbie and Tom Buhl are keeping the momentum of the rebirth of Detroit going by launching Buhl Sport Detroit.

Buhl Sport Detroit is a venture of the brothers Buhl. Robbie is a championship race car driver, team owner and brand marketer. Tom is a financial management executive who has a motorsports background and is active on several community boards in southeast Michigan.

The Buhl duo have combined their individual strengths to form Buhl Sport Detroit. Buhl Sport Detroit is a competitive racing team and motorsports marketing group with a, soon to be announced, footprint in the Motor City. A major focus of Buhl Sport Detroit is to foster community involvement and interaction as well as to help drive the benefits of living and visiting the Motor City to a national audience.

The first venture of Buhl Sport Detroit is to reveal its Red Bull Global Rallycross (GRC) race team that will compete in the GRC season finale in Las Vegas, November 3-4. GRC is an exciting, non-traditional form of racing that has gained a huge millennial fan base.

“We formed Buhl Sport Detroit to put a brand on the sports and entertainment projects that we have in the works,” Robbie Buhl said. “The idea to base a motorsports team and sports marketing group in downtown Detroit is new to the racing industry, but makes perfect sense for us.”

“We have worked together with everything from Robbie’s racing to client entertainment projects for the past 30 years,” Tom Buhl said. “We finally decided to combine our business strengths and formalize the sports and entertainment aspect of the business, brand it and put some projects in motion. The GRC team is a great beginning with other exciting news yet to come.”