#Shirts4Sage campaign both humorous, brilliant at the same time

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Earlier this week, IndyCar released what might have been its most humorous video of all-time.

I’m not prone to hyperbole often, but this video makes an exception.

When I first saw “#Shirts4Sage,” I could not stop laughing.

It’s been something of a running joke in the Verizon IndyCar Series this season that Sage Karam – brash, bold, bloody fast and the emerging “black hat” of the series – posted way too many shirtless selfies.

I even wrote in that aforementioned “black hat” column:

Yes, he could afford to take fewer shirtless selfies. And yes, he could calm down on track a bit.

But as a “Paul Tracy-in-training” badass who people can either love or love to hate, Karam is perfect. And desperately needed.

IndyCar and Josef Newgarden came together to produce this brilliant, two-minute mock-umentary video and premiere the #Shirts4Sage campaign, complete with the requisite sad Sarah McLachlan song in the background.

How Newgarden kept his composure on what was likely the umpteenth take is beyond me.

Even better is how Karam’s reacted to it.

Ordinarily, when you’re the butt of a joke on social media (and I can speak from experience on this, given an inside joke about blaming me for bad weather that’s grown legs and endured over four years), you have multiple options.

You can:

  • Cry about it and try to get it removed
  • Laugh it off, but make no further mention of it
  • Embrace the whole thing, play it up, and become part of the joke yourself

And fortunately for all of us, both Karam and his dad Jody have chosen the latter option.

More hilarity, tweets and requests for Sage to wear a shirt – or not – can be found by searching the #Shirts4Sage hashtag on Twitter, or by perusing Newgarden’s feed.

The IndyCar offseason is long and devoid of much on-track action.

So when Newgarden, Karam and IndyCar come together to produce a video as brilliant and humorous as this one, we all win.

Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.