This weekend’s Abu Dhabi Grand Prix may be the final hurrah for the 2015 Formula 1 season, but that has not stopped a number of teams from announcing new partnership deals in the days leading up to the race.
Manor, Williams and Sauber all revealed on Thursday the arrival of new partners for the final race of the year, while Red Bull confirmed the extension of three sponsorship deals.
Williams’ new partnership is with investment management company Winton, and will see its logos appear on the wing mirrors of the FW37 car and in the team’s garage over the Abu Dhabi weekend.
“There is a natural synergy between both organizations with a shared emphasis on using scientific data collection and analysis to improve performance,” a team release said, with deputy team boss Claire Williams adding: “Williams is pleased to welcome Winton as a partner. We will be working closely together at the Abu Dhabi Grand Prix to help Winton understand the power of Formula One to help it raise global awareness.”
Manor confirmed just five minutes after Williams’ announcement that it had signed a partnership with Shazam, a music identification app. Shazam will become the British team’s official music partner for the 2016 season.
“This partnership will form a key strand within the team’s enhanced fan engagement strategy, targeting Formula 1 fans and broader audiences,” a release said. “The companies will engage race fans and the general public, with the growing team, its drivers and its portfolio of challenger brands, all through the power of music.”
The team also said that it would mark “an exciting new collaboration at the intersection of sport and music”. Shazam will enjoy branding on the side of the Manor cars in Abu Dhabi.
Red Bull has confirmed the extension of three partnerships with Siemens, Oz Racing and Sabelt, acting as further signals that the team will be racing in F1 next year.
Sauber has also announced the striking of a deal with CNBC, which has become a premium partner of the team ahead of the 2016 season.
According to the team release, “CNBC and the Sauber F1 Team will use the global Formula One media platform to maximize their potentials, as well as to reach a broader audience around the globe.
“The CNBC branding will appear on the rear wing end plates of the Sauber C35, on the drivers’ overalls of Marcus Ericsson and Felipe Nasr, as well as on the team’s clothing.
“To launch the partnership with CNBC, the logo will be visible on the rear wing end plates of the Sauber C34-Ferrari during the 2015 Formula One season finale at the Abu Dhabi Grand Prix this weekend.”