Red Bull confirms TAG deal, hints at engine rebrand

© Getty Images
1 Comment

Red Bull has confirmed that TAG Heuer will make the move across from McLaren to become its official timing partner for the 2016 Formula One season.

Earlier this month, TAG Heuer CEO Jean-Claude Biver revealed in an interview that the Swiss watch brand would be ending its 30-year relationship with McLaren at the end of the season.

In a tweet sent from Red Bull Racing’s official Twitter account on Thursday, it confirmed that TAG Heuer would not only be making the switch across, but also hinted that a bigger relationship between the two parties may be on the cards.

Red Bull’s engine crisis looks to be over, with indications from the paddock being that the team will run a rebranded Renault engine in 2016 after a tumultuous season.

“Wait and see what it is called,” team principal Christian Horner said in Abu Dhabi.

“It will be something quite good. I don’t think [McLaren CEO] Ron Dennis will be very happy, but he hasn’t been very happy recently.”

In light of these comments and the tweet sent with the TAG Heuer workers looking at the engine, it is feasible that Red Bull may be set to rebrand the Renault engines as ‘TAG’ for 2016.

This was first done by Dennis back in 1983 when he rebranded McLaren’s Porsche engine as TAG before tying it in with the TAG Heuer deal two years later.

The move would most certainly irk those at McLaren given not only the team’s long-running relationship with TAG Heuer, but also the success enjoyed in the McLaren-TAG years.