Red Bull and Infiniti end commercial partnership in F1

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Red Bull Racing has confirmed the end of its commercial partnership with title sponsor Infiniti following the announcement of its new deal with TAG Heuer.

Infiniti has enjoyed ties with Red Bull since 2011, acting as title sponsor from the 2013 season as part of the Renault-Nissan Alliance.

Following a turbulent season with engine partner Renault, Red Bull sought to find a new supplier for 2016, but was unable to agree a deal with Ferrari, Mercedes or Honda.

A compromise with Renault was struck that would see Red Bull continue to use its engines, but they would be rebranded under the TAG Heuer name after the Swiss watch company ended its long-running partnership with McLaren.

The new deal between Red Bull and Renault does not include any marketing activity for the Renault-Nissan Alliance, prompting the end of Infiniti’s relationship with the team.

“During their commercial partnership from 2011 to 2015, Infiniti and the team have enjoyed incredible success on the track, winning three drivers’ and three constructors’ championships, taking 35 grands prix wins, 37 pole positions and 80 podiums in total,” a statement from Red Bull reads.

“Infiniti continued its support of the team off track, engaging consumers with its many innovative activations.”

Red Bull team principal Christian Horner thanked Infiniti, saying: “We would like to say a big thank you to Infiniti for their contribution to the team since they joined us as a commercial partner in 2011.

“They became the title sponsor of the team in 2013 where Infiniti enjoyed greater visibility than any other manufacturer in the sport. We wish them all the best with their plans for the future.”