Considering what seems to have been a recent wave or run of partners and sponsor defections from McLaren (TAG Heuer, Johnnie Walker), seeing a partner renew with the Woking-based team is a welcome sign.
Indeed on Wednesday Santander UK bank plc, which has a long-standing relationship with McLaren dating to 2007, has confirmed a five-year extension through 2020 not just with the team but with Jenson Button for its adverts. Button will return to McLaren Honda for his seventh consecutive season (2010 to 2016) next year.
“Our sponsorship of McLaren and Jenson Button has played an important role in helping Santander build a strong awareness across the UK, helping to establish ourselves as a scale challenger to the ‘Big 4’ banks with the 1I2I3 Current Account and, more recently, support our launch of the Santander Cycles scheme in London,” Keith Moor, chief marketing officer for Santander UK, said in a release.
McLaren noted Santander’s presence among a partner roster that also includes ExxonMobil, KPMG, CNN, GSK, SAP, AkzoNobel, Hilton Worldwide and now Chandon, which was announced at the end of September.