IndyCar officials on Friday unveiled a new Verizon IndyCar Series logo for the 2016 season.
The all-black logo is written in lower-case script, with Verizon’s trademark red checkmark. According to a media release, the new emblem “signals renewed efforts to bring IndyCar’s speed and excitement to its fans across the nation.”
A focal part of the new design will be part of the 100th running of the Indianapolis 500 on May 29, which wil “mark a new era for IndyCar racing and continued momentum for the Verizon IndyCar Series,” according to the release.
“We’re excited to introduce the new Verizon IndyCar Series logo,”said CJ O’Donnell, Chief Marketing Officer of IndyCar and the Indianapolis Motor Speedway. “Aesthetically, the new design is clean and highlights the Verizon checkmark – the universal sign of getting things done.
“This is appropriate for two brands with lofty aspirations for what will be a legendary 2016 season.”