The NHRA on Monday unveiled a new logo for the sanction body’s premier level, the Mello Yello Drag Racing Series, for the 2016 season.
Calling it a “bold new makeover” in a media release, NHRA officials have incorporated the first letter of Mello and Yello and rebranded it as “MY NHRA.”
Mello Yello recently changed its own corporate brand logo, which prompted NHRA to follow suit with its series entitlement sponsor.
According to the media release, “NHRA also plans to incorporate the new logo design into a new ‘MY NHRA’ marketing campaign, where drivers, team owners, crew members, fans, sponsors and others in the industry can express what NHRA means to them, using the ‘That’s MY NHRA’ tagline at the beginning or end of the statement.”
“The new NHRA Mello Yello Series logo is bold and dynamic,” said Gary Darcy, NHRA senior vice president of sales and marketing. “We feel the new NHRA Mello Yello Serieslogo is brash, connects with today’s youth and accurately represents the raw speed and power that NHRA Championship Drag Racing consistently delivers.”
The 2016 season begins Feb. 11-14 with the 56th annual Circle K Winternationals at Auto Club Raceway in Pomona, California, just east of Los Angeles.