Mecum Kissimmee set for nearly 30 hours on NBC, NBCSN this weekend (VIDEO)

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January isn’t just the start of the new racing season, but it’s also the traditional kickoff to a new year on the auction block.

Given that, NBC and NBCSN will be hitting it hard this weekend with nearly 30 hours of coverage set from the world’s largest collector car auction, Mecum Auctions, for the Kissimmee Car Auction in Kissimmee, Florida. Coverage begins Thursday night, January 21, at 7:30 p.m. ET on NBCSN.

It’s Mecum’s biggest event of the year; last year, the auction brought in more than $70 million. This year it’s expected to see anywhere from 15 to 20 muscle cars take in more than $1 million each.

The highlighted items during this auction will include more than 1,000 GM vehicles, more than two dozen vehicles from the Wayne Schmeekle Muscle Car Collection (see below) and more than one dozen Ferraris.

Here’s three of the Ferraris of note: a 1967 Ferrari 275 GTB/4 Berlinetta, a 1973 Ferrari 365 GTB/4 Daytona and a 1967 Ferrari 330 GTC.

Here’s a teaser as well of the 1969 and 1971 Plymouth Hemi GTX Convertibles.

Additionally, the auction will feature the only 1961 Chevrolet Corphibian prototype – a car built for land and water travel.

NBC and NBCSN will combine to present 29.5 hours of coverage from Kissimmee, beginning with 7.5 hours of coverage tomorrow at 7:30 p.m. ET. Friday’s coverage features a live six-hour block at noon ET, followed by coverage at 10 p.m. ET.

Saturday’s five-hour Mecum Auctions block begins at 4:30 p.m. ET on NBCSN, and concludes with six hours of consecutive coverage on Sunday evening at 5 p.m. ET.

NBC Sports Live Extra – NBC Sports Group’s live streaming product for desktops, mobile devices, tablets and connected TVs – will stream this week’s Mecum Auctions coverage.

Scott Hoke will host coverage on-site in Kissimmee, alongside analysts John Kraman, Stephen Cox, and Bill Stephens.

Veteran motorsports reporter Rutledge Wood joins this weekend’s Mecum coverage with interview and unique features surrounding this weekend’s auction.

Following is NBC Sports Group’s Mecum Auctions telecast schedule from Kissimmee, Fla. A full release is available via the NBC Sports Group Press Box website.

Date Coverage Network Time (ET)
Thurs., January 21 Mecum Auctions – Kissimmee* NBCSN 7:30 p.m.
Mecum Auctions – Kissimmee** NBCSN 11 p.m.
Fri., January 22 Mecum Auctions – Kissimmee NBCSN Noon
Mecum Auctions – Kissimmee** NBCSN 10 p.m.
Sat., January 23 Mecum Auctions – Kissimmee* NBCSN 4:30 p.m.
Sun., January 24 Mecum Auctions – Kissimmee** NBCSN 5 p.m.
Sun., January 31 Best of Mecum Auctions – Kissimmee** NBC 2 p.m.

*same-day delay
**taped presentation