Fiat-Chrysler CEO and Ferrari president Sergio Marchionne believes that Italian car manufacturer Alfa Romeo must consider entering Formula 1 with a team in the near future.
Alfa Romeo last raced as a constructor in F1 between 1979 and 1985, but has enjoyed no involvement within the series since 1988 when it supplied engines to the Osella team.
Marchionne believes that a return to F1 would be an effective way for Alfa Romeo to grow as a brand and gain more public awareness.
“In order to restore their name, they must consider returning to Formula 1,” Marchionne told Italian publication La Gazzetta dello Sport.
“Alfa Romeo are capable of making their own chassis, just like they are capable of making their own engine,” he added, before conceding that it could enjoy an engine supply from Ferrari should it wish to enter F1.
Marchionne believes that adding more manufacturers to the F1 grid is key to safeguarding the long-term future of the series.
“In the end this sport must be saved,” Marchionne said.
“The important thing is to make other car manufacturers enter grand prix racing.”