BUBBA Burger has joined IMSA as the Official Burger of the IMSA WeatherTech SportsCar Championship.
IMSA’s news release is below:
Ladies and gentlemen, start your grills!
Officials from the International Motor Sports Association (IMSA) today announced a multi-year partnership making BUBBA burger® the “Official Burger” of the IMSA WeatherTech SportsCar Championship and a Proud Partner of IMSA. The partnership also will feature a variety of events with promotions and product coupons throughout the WeatherTech Championship season.
“BUBBA burger® is known for their high quality and convenience and clearly has many fans, which we believe can be – or already are – fans of sports car racing,” said IMSA Vice President, Marketing David Pettit. “This is an enthusiastic new partner for IMSA and the WeatherTech Championship in a unique, but fitting, category. It also brings another non-endemic, category-leading, premium brand into the ranks of Official Partners of IMSA.
“Many of our race fans take advantage of the opportunity to camp and grill their own food at our racetracks. We fully expect BUBBA burgers will find a home on many of those grills this season and well into the future.”
BUBBA burger® products are sold throughout the United States. They are available in over 11 different burger varieties, including an expanded line of BUBBA Turkey and Veggie burgers.
In addition to its official partnership status with IMSA, BUBBA burger® also was named the entitlement partner of next month’s WeatherTech Championship race at Long Beach. The race will be called the “BUBBA burger® SportsCar Grand Prix at Long Beach.”
“BUBBA burger and racing go hand in hand,” said Vice President of Marketing Andy Stenson. “The sports car race fans are an important part of our rapid growth as a brand! This new sponsorship with IMSA will allow us to reach an expanding fan base and to share the excitement of the BUBBA burger brand.”
Next up for the WeatherTech Championship is the 64th Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida on Saturday, March 19. Live television coverage begins at 10:30 a.m. ET on FS1 and the race will be streamed in its entirety in the U.S. on the FOX Sports GP app and internationally on IMSA.tv.