IMSA adds BUBBA Burger as Official Burger for WeatherTech Series

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BUBBA Burger has joined IMSA as the Official Burger of the IMSA WeatherTech SportsCar Championship.

IMSA’s news release is below:

Ladies and gentlemen, start your grills!

Officials from the International Motor Sports Association (IMSA) today announced a multi-year partnership making BUBBA burger® the “Official Burger” of the IMSA WeatherTech SportsCar Championship and a Proud Partner of IMSA. The partnership also will feature a variety of events with promotions and product coupons throughout the WeatherTech Championship season.

“BUBBA burger® is known for their high quality and convenience and clearly has many fans, which we believe can be – or already are – fans of sports car racing,” said IMSA Vice President, Marketing David Pettit. “This is an enthusiastic new partner for IMSA and the WeatherTech Championship in a unique, but fitting, category. It also brings another non-endemic, category-leading, premium brand into the ranks of Official Partners of IMSA.

“Many of our race fans take advantage of the opportunity to camp and grill their own food at our racetracks. We fully expect BUBBA burgers will find a home on many of those grills this season and well into the future.”

BUBBA burger® products are sold throughout the United States. They are available in over 11 different burger varieties, including an expanded line of BUBBA Turkey and Veggie burgers.

In addition to its official partnership status with IMSA, BUBBA burger® also was named the entitlement partner of next month’s WeatherTech Championship race at Long Beach. The race will be called the “BUBBA burger® SportsCar Grand Prix at Long Beach.”

“BUBBA burger and racing go hand in hand,” said Vice President of Marketing Andy Stenson. “The sports car race fans are an important part of our rapid growth as a brand! This new sponsorship with IMSA will allow us to reach an expanding fan base and to share the excitement of the BUBBA burger brand.”

Next up for the WeatherTech Championship is the 64th Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida on Saturday, March 19. Live television coverage begins at 10:30 a.m. ET on FS1 and the race will be streamed in its entirety in the U.S. on the FOX Sports GP app and internationally on IMSA.tv.

Helio Castroneves ‘hustling’ for IndyCar, IMSA rides; talking with four to five teams

Helio Castroneves IMSA IndyCar
IMSA
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As his season gathers steam, Helio Castroneves said his prospects for finding new rides for 2021 in IMSA and IndyCar also are gaining momentum.

The three-time Indianapolis 500 winner said Monday he is optimistic about landing in either or perhaps a combination of both series when Team Penske and Acura end their DPi partnership after this season.

“A lot of people I spoke with, four to five teams, are interested,” Castroneves said. “Whether it’s doing Indy 500 only, whether it’s pushing to do full time or do the sports cars as well. It’s been a very nice conversation.

LOOKING AHEADTeam Penske drivers seeking new rides for 2021

“I have a lot of respect for all the teams that have been talking, and I feel the same feedback. We just have to wait for their (sponsor) connections, and I’m also looking for some connections on my side as well, so hopefully we’ll be able to put this together and get something very soon.”

Given two decades of success with Penske in IndyCar and IMSA, Castroneves’ resume hardly needs burnishing. But the Brazilian has combined with co-driver Ricky Taylor in the No. 7 Acura DPi to win the past two overall victories at Road America and Michelin Raceway Road Atlanta.

But Castroneves, who doesn’t have a manager, said he has been working the phones hard rather than wait for the strong results to bring in the calls.

“At this point, I feel like I’m the one who needs to be talking to them because people need to know I want to continue racing and understand my desire,” Castroneves, 45, said. “There is opportunity, no question, in both (IndyCar and IMSA), which I’m really happy about it. However, because of the COVID-19, a lot of things sometimes have to be a little delayed. But I’m excited. Whatever the opportunity and whatever destiny guides me, whether IndyCar or sports cars, trust me I’ll be as happy as it could be and doing my 100 percent like I always did.

“It’s like politics, you need to be out there, good news or bad news. People have to make notice of your presence. I’m hustling. I want to continue to keep it going. Hopefully, we’ll have good news very soon.”

The news has been all good lately on track for Castroneves and Taylor, who hope to continue their run Sunday at Mid-Ohio Sports Car Course.

The No. 6 duo has surged to sixth in the IMSA WeatherTech SportsCar Championship standings, 10 points out of the lead with four races remaining. After thinking there was “no hope” to be competitive after opening the season with three consecutive poor finishes, Taylor now sees an opportunity for a happy ending.

“With the program going away, Helio has won all the big races and given so much back to the team and left such a mark, he’s really part of Penske history,” Taylor said. “For me, it’s been an opportunity of a lifetime to be a part of it. I’d like to leave my little mark as well. Helio has won everything except for a championship.

“Obviously, we’ve won races already together, but we can win a championship now. I think if both of us can do that together and both win our first championship for ‘The Captain,’ that would be an absolute dream come true, and we can tie a bow on it and be happy.”