Red Bull Racing has joined forces with Aston Martin as part of a new innovation partnership that marks the British manufacturer’s first involvement in Formula 1 in over 50 years.
Aston Martin was in talks with Force India about a possible rebrand in 2015, but has settled for agreeing to a smaller-scale deal with Red Bull that was announced on Thursday.
The partnership will see Aston Martin enjoy branding on the Red Bull car from this weekend’s Australian Grand Prix, with its logos appearing on the sidepods and nose of the RB12.
Aston Martin will also collaborate with Red Bull on a road car project, that will see renowned designer and RBR chief technical officer Adrian Newey work on a new hypercard, code named the AM-RB 001.
“Combining the strongest elements of Red Bull Racing, Red Bull Advanced Technologies and Aston Martin, this new Innovation Partnership unites the world’s best aerodynamicists, composite experts and manufacturing masters,” a statement from Red Bull reads.
“All the parties offer different elite capabilities ensuring that Project ‘AM-RB 001’ promises to be an exciting prospect for customers and enthusiasts around the world.”
Red Bull team principal Christian Horner welcomed the new partnership, and believes that it will be beneficial to both parties.
“This is a very exciting project for everyone at Red Bull Racing,” Horner said.
“Through this Innovation Partnership the iconic Aston Martin logo will return to grand prix racing for the first time since 1960, and Red Bull Advanced Technologies, led by Adrian, will be using Formula One DNA to produce the ultimate of all road cars.
“It’s an incredible project and also realises a dream and vision long held by Adrian to design a road car. We are very much looking forward to what I’m certain will be a successful partnership.”
Aston Martin CEO Andy Palmer believes that being involved in F1 will offer the manufacturer the perfect stage upon which to promote itself, going toe-to-toe with supercar competitors McLaren and Ferrari.
“Formula 1 offers the ultimate global stage to build wider awareness of the Aston Martin brand. However, this partnership will deliver even more than that when the hypercar that Aston Martin and Adrian Newey are in the process of developing hits the road,” Palmer said.
“These are exciting times for Aston Martin and arriving hot on the heels of our DB11 launch earlier this month, this new partnership underlines that our brand really is racing again.”