Massive Borg-Warner Trophy image to adorn Indy’s JW Marriott

Photo: IMS
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See the Borg-Warner Trophy like you never have previously, adorning the JW Marriott in downtown Indianapolis.

Here’s the release with further details, as well as a video about the project:

Visitors looking to the sky will be greeted by a massive rendering of the iconic Borg-Warner Trophy throughout this epic Month of May. The 100th Running Host Committee has commissioned a 74,538 sq. ft. graphic celebrating the 100th Running of the Indy 500 Presented by PennGrade Motor Oil will adorn the exterior of downtown’s JW Marriott Indianapolis, greeting guests from across the globe traveling to Indianapolis for this year’s race.

EpicPlaceEpicRace

“I can’t think of a better way to build anticipation for the 100th Running and celebrate this city’s unique capacity to successfully host marquee sporting events,” said Patty Martin, member of the 100th Running Host Committee’s Executive Committee and the 2016 chair of the 500 Festival Board of Directors. “The 100th Running Host Committee, with its many wonderful volunteers and generous donors, is extremely proud of this effort that will inspire pride amongst Hoosiers and awe from onlookers across the globe.”

The full graphic features the Trophy, an IndyCar, racing stripes and the phase “Epic Race. Epic Place.” It also includes the Host Committee logo lockup, composed of the 100th Running logo and the 500 Festival logo. It will be installed by Hoosier company, Sport Graphics.

In total, the graphic will be 246 ft. wide by 303 ft. tall. The 501 panels which compose the project will be installed by hand beginning today, with full installation complete for most of the Month of May.

If all panels were laid end to end, they would cover 13,200 ft., the 2.5 mile length of the famed Indianapolis Motor Speedway.

Sport Graphics has adorned the JW Marriott twice before with high-profile graphics celebrating the biggest events, the first time for the 2012 Super Bowl and the second time for the 2015 Men’s Final Four. The 100th Running graphic is more than twice the imprint of the Super Bowl image and a third larger than the imprint of the Final Four bracket.

The 100th Running Host Committee is part of the 500 Festival, a nonprofit organization providing life-enriching events and programs celebrating the legacy of the Indianapolis 500 and fostering a positive impact throughout the Hoosier state, working in tandem with the Indianapolis Motor Speedway and the Indianapolis Motor Speedway Hall of Fame museum. The Host Committee includes 12 full volunteer committees and 40 sub-committees with hundreds of enthusiastic community volunteers. These individuals are charged with working together to celebrate and leverage the 100th Running by enhancing the quality of life for all Hoosiers, elevating the image of the State of Indiana, heightening civic pride, creating cultural connection, enabling social impact and stimulating education.

For more information on the host committee and a list of upcoming events, go to: http://www.500Festival.com/100thRunning or search #100RunningHC on social media.

This has been done before for the NCAA. See this video for more information.

Max Verstappen, Sergio Perez and Formula One embrace the United States

Verstappen Perez United States
Jared C. Tilton / Getty Images
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Last week, Red Bull Racing revealed their new car, the RB19, and a new relationship with US-based Ford Motors in a press event in New York City complete with drivers Max Verstappen, Sergio Perez and Team Principle Christian Horner. They are the only Formula 1 team to launch in the United States, but even that small move of the needle reflects a major shift in the attitude of both F1’s management and their teams – and the extent to which the American audience has fully embraced the sport.

“It’s something fantastic and unique, for the sport to be able to break it into the U.S,” Perez told NBC Sports. “The market is huge and it’s a huge opportunity for everyone involved, for the drivers, for the team. It’s always a huge market.”

Verstappen Perez United States
Sergio Perez finished fourth in the Unites States Grand Prix, but he was first with the fans.  – Jared C. Tilton/Getty Images

In 2023, Formula 1 will race three times in the United States and five times in North America. The Circuit of the Americas will host their 11th consecutive race in October before heading south to Mexico City. Miami returns for a second time in May on a temporary street course around the Hard Rock cafe and the third addition is in downtown Las Vegas in November.

With the Canadian Grand Prix on the schedule for June and the Brazilian Grand Prix in November, American fans are now in the ballpark of Europeans, who have eight events on the continent and one in England.

In 2022, Verstappen won every race in North America. He was kept from sweeping the hemisphere only by George Russell, who won in Brazil. That fact is less remarkable when one considers that Verstappen won 15 times in the season – nearly two-thirds of the races on the schedule.

By the time Formula arrived in Austin for Round 20 of 23, Verstappen had already wrapped up his second consecutive championship.

“Sometimes it can be hard to replicate the season, but I think it’s the same as with the car, right? You always try to improve it,” Verstappen told NBC Sports. “And I always look at the little details that even when you have had a good race, you could have done better. And then of course you also learn from the bad races. So we always try to look for these little improvements and general experience you gain year after year.

“You try to do better, but of course it also depends a lot on the package you have.”

Verstappen Perez United States
Max Verstappen United States Grand Prix win was one of 15 for the drivers and 17 for Red Bull.
(Gongora / NurPhoto via Getty Images)

Now Verstappen’s thoughts will inevitably turn to establishing a dynasty – and America will again play a pivotal role.

“I just enjoy what I’m doing,” Verstappen said.  “After the years in Formula One, when you have to be on top of your game and you gain a lot on your experience – in that sense nothing really can get to you anymore. Every year you just try to do the best you can. But a lot depends on the material around you. It’s always a bit of a guess. Start the season as fit as you can be and be well prepared. But if you don’t have the car, you’re not going to win the championship.”

Perez added two wins to Red Bull’s total, at Monaco and the Marina Bay Street course. With two of the US 2023 races on street courses, Perez hopes to close the gap on Verstappen and potentially be his principle rival for the championship.

“The strategy is clear; it is to maximize the potential of the car – and we believe we have a good car, but how good?,” Perez said “We don’t know what the competition is doing. We just give our best in building this car and we hope that it’s good enough to get us to win races.

“I think we have to work together as a team. At the same time. We both want to win the championship. It’s just having good compromise. The competition will be really strong out there, so we really need everything we possibly can get from each other.”

Formula One returns to the United States for Round 6 and the Miami Grand Prix on May 7.