Boston race seemed to have a lot of corporate partners lined up

Getty Images
2 Comments

The thing that makes me think INDYCAR wanted to make Boston work is that the race – and the people who worked for it – appeared to have a lot of corporate partners lined up.

And to be honest, it takes a lot of corporate partners to get an event off the ground – particularly a first-year street race.

Start first with the Grand Prix of Boston powered by LogMeIn presenting sponsor – LogMeIn – which was announced last October.

Here’s what was said at the time, via a release:

LogMeIn has always been committed to investing in our Boston community and having a positive economic impact on the city and the Fort Point neighborhood.” said W. Sean Ford, LogMeIn’s CMO. “The Grand Prix represents an opportunity to continue to solidify Boston as the hub of innovation for the Internet of Things, and showcase Xively, our award-winning Internet of Things platform and application solution. We are extremely honored to be the presenting sponsor of the first ever INDYCAR race in Boston.”

“This is a great win for the City of Boston – we’re expecting an influx of tourism and support for local businesses, and residents will be able to see one of America’s greatest sports featured right here our City,” added Mayor Martin J. Walsh. “The Grand Prix of Boston represents the latest success on the South Boston waterfront, and we’re excited to work with IndyCar and companies like LogMeIn to give the best sports fans in the world one more thing to cheer about.”

And here’s what LogMeIn had to say late Friday, after news the plug was getting pulled on the event, via Bruce Martin for National Speed Sport News:

“We’re really disappointed,” LogMeIn CEO Bill Wagner told the Boston Globe, via National Speed Sport News.“The level of excitement among our employees [about the race] had exceeded my expectations. It had a much broader appeal than a lot of people expected.”

Coors Light came on board. One of the key brands in the MillerCoors portfolio was announced in February as Official Beer for the race. MillerCoors made a bigger investment in INDYCAR earlier this month.

As recently as last week, seven new partners were announced, which according to the event, brought the partner portfolio to more than 100.

Grand Prix of Boston CEO John Casey said in that release, which came out April 21, “An event of this magnitude isn’t possible without corporate partners and we continue to be amazed by the desire of so many Boston and regionally based companies who have joined us for the inaugural Grand Prix of Boston powered by LogMeIn. Having more than one hundred sponsors for this year’s event is an amazing number for a long-standing event, let alone a first time event like the Grand Prix of Boston. We hope to continue to build on this momentum as we get closer to September.”

That release came out only a week after the Grand Prix of Boston announced a Signing of License Agreements and Memorandum of Understanding with City of Boston, State Agencies.

So with the news the race is off now, here’s all the corporate partners who are now wondering, “now what?” when it comes to their investment, listed in order from the event website (before it gets taken down):

  • LogMeIn
  • AllTown Market
  • ExxonMobil
  • Coors Light
  • Firestone
  • Safety 1st
  • Absolut
  • Ivora Ella
  • Verizon
  • Konica Minolta
  • WEEI 93.7 FM / WAAF 97.7/107.3
  • NewBalance
  • Polar
  • Herb Chambers
  • The Westin Boston Waterfront
  • MMB
  • Leader Bank
  • Delta
  • Compass Furnished Apartments
  • Roxbury Technology
  • Massachusetts Fallen Heroes
  • Veteran Homestead
  • The Play Brigade

Beyond that list, there’s more than 30 additional partners listed below those on the website in smaller scale.

Heather Lyne, Dennis Erb Jr. make history in the World of Outlaws Late Model Series

Lyne Erb Outlaws Late
Jacy Norgaard / World of Outlaws
0 Comments

More than two decades in the making, the pairing of Heather Lyne and Dennis Erb Jr. produced a historical milestone in Dirt Late Model.

Last month, Erb and his long-time crew chief Lyne won their first World of Outlaws Late Model Championship and with this achievement, Lyne became the first female crew chief to win in a national late model series. Their journey together goes back 21 years and tells the story of hard work, persistence and belief in oneself.

After a career-best season with the World of Outlaws, Erb and Lyne secured the points championship at US 36 Raceway in Osborn, Mo. with three races remaining in the season. The consistency and success of their season came down to pinpoint focus. Lyne and Erb are a team of two living out a David vs. Goliath tale. In order to be as successful as possible this year the duo knew they had to do as much as possible with the resources they had.

“It’s always a challenge when you only have two people, both at the racetrack and at the shop,” Lyne told NBC Sports. “I also work full time, so during the day, Dennis has to do a significant amount of work so that when I get down there I can start working and maintaining. It’s planning ahead. It’s having that system in place and making sure that you’re prepared ahead of time.

“When you have a problem at the track, making sure you have all that stuff ready so it’s a quick change and not a lengthy process to make a repair. We had zero DNFs in the World of Outlaws, we had only one DNF out of 96 races [combined among all series].”

Dennis Erb clinched his 2022 championship before the World of Outlaws World Finals. Jacy Norgaard – World of Outlaws Late Model Series.

Taming Time

This was not an easy feat. Between a full travel schedule and Lyne’s full-time job as an engineer, time comes at a premium. What they lack in time and resources they made up for in patience and planning.

“We buckled down, and we got all the equipment that we needed back, motors freshened, and things of that nature,” Lyne said about the mid-point of last season. “We were able to keep up with that. We just had a higher focus. I tried to reduce my hours at my day job as much as I possibly could while still maintaining what I need to get done at work. I got rid of a lot of the other distractions and got a more refined system in place at the shop.

“We did certain tasks on certain days so we had time to recover. We were on the road a little bit more, as opposed to coming home to the shop. So we had to be more prepared to stay out on those longer runs. It was just really staying on top of things a little more. It was a heightened sense.”

This was Lyne and Erb’s fourth full season with the Outlaws, but they’ve been on the road together for the last 21 seasons starting in 2001. Their partnership began with Lyne’s bravery. When one door closed, she was quick to open another. In 2001, Lyne’s dad was ready to stop racing. Her mother wanted to regain her weekends, but Lyne knew this was her life path and wasn’t prepared to lose it.

“I’ve always been a tomboy at heart,” Lyne said. “I watched racing with my dad. Growing up he watched NASCAR. In high school, I got tired of playing at the lake house, so I went to the local dirt track and fell in love with it. I just couldn’t get enough. It took a year for me to convince my dad to come to the track with me. He finally did and we sponsored a car that year, the following year he started to race limited cars. He ran hobby stocks and limited late models.”

At some point, Lyne and her father’s level of commitment drifted apart.

“He did it for about five years,” Lyne said. “And then my mom said: ‘I’m done racing. I want my weekends back. It’s just not fun anymore.’ I wasn’t ready to hang up my wenches and Dennis raced out of the same hometown so I, on a dare, went down and introduced myself; told him if you ever need any help, I’ll drill out rivets, I’ll help wash, whatever you need. Twenty-one years later here I am.”

Heather Lyne became the first female crew chief to secure a national touring late model championship in 2022. Paul Arch / World of Outlaws Late Model Series.

Breaking Through

Lyne entered a male-dominated job in a field that is also male-dominated – and where there were few examples of women creating these places for themselves. In this way, Lyne became a blueprint for other women as they strive to find a place for themselves in racing and in STEM (Science, Technology, Engineering and Math) overall. She has her mother to thank for providing a strong role model, her father for sharing her passion, Erb for taking a chance on an unknow entity and most importantly herself.

“I was raised to believe that I can do anything, I want to do, as long as I put my heart and soul into it.” Lyne replied when asked about role models in the sport growing up. “My parents did not raise me to have that limitation. But from a racing role model perspective, I went in there completely green and just introduced myself to Dennis, the fact that he was brave enough to take that risk and bring a girl to the racetrack. Someone he didn’t know at all speaks volumes for him.”

Lyne and Erb have learned how to survive and succeed with each other on the road. They do this by leveraging decades of combined experience and an ability to adapt to the everchanging landscape of dirt late models. Next year the World of Outlaws visits nearly a dozen new tracks and Lyne sees it as an opportunity for continued success.

“I just want to do it again,” Lyne says going into next season, “I’m looking forward to the competition, I always do. I wouldn’t do it if I wasn’t competitively driven.

“There are some new tracks on the schedule that I’m looking forward to trying for the first time that I haven’t been to myself,” Lyne said of the 2023 season, “Dennis seems to do well on those first timers. We won out at Marion center, we finished second at Bloomsburg. We have a good solid notebook of information to tackle them over the last three years with these rocket race cars that we’re running. It’s good to have that information and leverage it to try some new things.”