The thing that makes me think INDYCAR wanted to make Boston work is that the race – and the people who worked for it – appeared to have a lot of corporate partners lined up.
And to be honest, it takes a lot of corporate partners to get an event off the ground – particularly a first-year street race.
Start first with the Grand Prix of Boston powered by LogMeIn presenting sponsor – LogMeIn – which was announced last October.
Here’s what was said at the time, via a release:
“LogMeIn has always been committed to investing in our Boston community and having a positive economic impact on the city and the Fort Point neighborhood.” said W. Sean Ford, LogMeIn’s CMO. “The Grand Prix represents an opportunity to continue to solidify Boston as the hub of innovation for the Internet of Things, and showcase Xively, our award-winning Internet of Things platform and application solution. We are extremely honored to be the presenting sponsor of the first ever INDYCAR race in Boston.”
“This is a great win for the City of Boston – we’re expecting an influx of tourism and support for local businesses, and residents will be able to see one of America’s greatest sports featured right here our City,” added Mayor Martin J. Walsh. “The Grand Prix of Boston represents the latest success on the South Boston waterfront, and we’re excited to work with IndyCar and companies like LogMeIn to give the best sports fans in the world one more thing to cheer about.”
And here’s what LogMeIn had to say late Friday, after news the plug was getting pulled on the event, via Bruce Martin for National Speed Sport News:
“We’re really disappointed,” LogMeIn CEO Bill Wagner told the Boston Globe, via National Speed Sport News.“The level of excitement among our employees [about the race] had exceeded my expectations. It had a much broader appeal than a lot of people expected.”
Coors Light came on board. One of the key brands in the MillerCoors portfolio was announced in February as Official Beer for the race. MillerCoors made a bigger investment in INDYCAR earlier this month.
As recently as last week, seven new partners were announced, which according to the event, brought the partner portfolio to more than 100.
Grand Prix of Boston CEO John Casey said in that release, which came out April 21, “An event of this magnitude isn’t possible without corporate partners and we continue to be amazed by the desire of so many Boston and regionally based companies who have joined us for the inaugural Grand Prix of Boston powered by LogMeIn. Having more than one hundred sponsors for this year’s event is an amazing number for a long-standing event, let alone a first time event like the Grand Prix of Boston. We hope to continue to build on this momentum as we get closer to September.”
That release came out only a week after the Grand Prix of Boston announced a Signing of License Agreements and Memorandum of Understanding with City of Boston, State Agencies.
So with the news the race is off now, here’s all the corporate partners who are now wondering, “now what?” when it comes to their investment, listed in order from the event website (before it gets taken down):
- AllTown Market
- Coors Light
- Safety 1st
- Ivora Ella
- Konica Minolta
- WEEI 93.7 FM / WAAF 97.7/107.3
- Herb Chambers
- The Westin Boston Waterfront
- Leader Bank
- Compass Furnished Apartments
- Roxbury Technology
- Massachusetts Fallen Heroes
- Veteran Homestead
- The Play Brigade
Beyond that list, there’s more than 30 additional partners listed below those on the website in smaller scale.