Tim Hortons and the Honda Indy is a match made in coffee heaven

Getty Images
0 Comments

It makes too much sense, right? Tim Hortons as an official sponsor of Toronto’s venerable Verizon IndyCar Series race, the Honda Indy, which celebrates its 30-year anniversary this year?

Indeed the coffee that probably gets more play by Americans than Canadians, but is still huge in Canada, has become an official partner this year.

The full release from the event, which runs July 15-17, is below:

Tim Hortons will roll up to the Honda Indy Toronto this year to fuel the event with its iconic coffee. Organizers of the event announced today that Canada’s largest quick service restaurant chain will join the Honda Indy Toronto as an official sponsor.

As part of the sponsorship agreement, Tim Hortons will serve as the official coffee and baked goods provider at the Honda Indy Toronto this summer, having a presence onsite with a Tims Coffee Truck to deliver Canada’s Favourite Coffee to event-goers and team personnel, along with branding throughout the event site and along the historic street course.

“Tim Hortons is a big part of Toronto and Canadian culture,” said Jeff Atkinson, President of the Honda Indy Toronto. “Partnering with an iconic Canadian brand like Tim Hortons is important to us. We are excited to be working with them.”

“Tim Hortons is proud to sponsor the 30th running of the Honda Indy Toronto,” said David Clanachan, President and COO, Tim Hortons Canada. “We are thrilled to help fuel Honda Indy fans with our always fresh coffee throughout race weekend.”

AJ Foyt Racing promotes Benjamin Pedersen from Indy Lights to IndyCar for 2023 season

Benjamin Pedersen AJ Foyt
AJ Foyt Racing
4 Comments

Benjamin Pedersen is the first driver to land a promotion from Indy Lights into IndyCar for next season as AJ Foyt Racing confirmed Wednesday he’ll be part of its 2023 lineup.

Pedersen, a 23-year-old dual citizen of Denmark and the United States, spent last season running the full Indy Lights schedule for HMD Motorsports. Linus Lundqvist, his teammate, won the Lights title, and Pedersen finished fifth in the final standings. Pedersen earned his only win earlier this month when he led every lap from the pole at Portland.

Pedersen also ran four races for HMD in 2021 with back-to-back runner-up finishes in his debut. Pedersen landed on AJ Foyt Racing team president Larry Foyt’s radar through a “trusted colleague” and Pedersen spent most of last season shadowing the IndyCar team.

His promotion to IndyCar comes ahead of all four drivers who finished ahead of him in the Indy Lights standings, including champion Lundqvist.

“We are really looking forward to having Benjamin as part of the team,” Larry Foyt said. “His enthusiasm is infectious, and he is 100 percent committed to IndyCar, AJ Foyt Racing, and doing the best he can to win races.

“It’s been great to have him embedded with the team this past season, and everyone is excited to hit the ground running when testing begins. It is also great to have a multi-year program in place, which will help him and the team grow together.”

Foyt did not announce a car number for Pedersen. Kyle Kirkwood spent his rookie season driving AJ Foyt’s flagship No. 14 but Kirkwood is moving to Andretti Autosport. The team has not yet announced if Dalton Kellett will return for a fourth season, and a third car for Tatiana Calderon was pulled from competition after seven races because of sponsorship non-payment. Shutting down Calderon’s team removed the only semi-regular female driver from the IndyCar field.

Pedersen, however, was signed to an agreement Foyt said “spans multiple seasons as the team plans to develop the young rookie and is aligned to a longer-term plan for AJ Foyt Racing.”

Pedersen was born in Copenhagen but raised in Seattle and currently lives in Indianapolis. He said his time shadowing the IndyCar team has given him a jump on his rookie preparations.

“I’ve spent a lot of time this season with AJ Foyt Racing learning the ins and outs of making the jump to IndyCar and it’s been really nice to do that in conjunction with my Indy Lights season,” Pedersen said. “IndyCar has been my target goal since I started open wheel racing in 2016. The racing, atmosphere, fans, events, tracks, etc. are all awesome.”