Schmidt Peterson Motorsports accomplished three items in one this morning at the Indianapolis Motor Speedway, revealing two new liveries for the 100th Indianapolis 500 presented by PennGrade Motor Oil plus a new design for garages at IMS.
Mikhail Aleshin’s usual blue, red and white No. 7 SMP Racing Schmidt Peterson Motorsports Honda will take on black and red colors for the PlayStation game “DOOM.
From the team release:
Schmidt Peterson Motorsports (SPM) and Bethesda Softworks®, a ZeniMax® Media company, today revealed the DOOM car is set to premiere at the Angie’s List Grand Prix of Indianapolis on May 14 – one day after the videogame’s eagerly-awaited release on May 13. The No. 7 car, driven by SMP Racing driver Mikhail Aleshin, will go on to compete in the 100th Running of the Indianapolis 500 on May 29
“We couldn’t imagine a more perfect sponsorship fit,” said Pete Hines, Vice President of PR & Marketing for Bethesda Softworks. “DOOM is all about pushing forward with incredible speed. We’ll all be cheering on Mikhail and the Schmidt Peterson Motorsports team as we celebrate the game’s launch.
“DOOM, under development at id Software®, the studio that pioneered the first-person shooter genre, returns as a brutally fun and challenging modern-day shooter experience for the Xbox One, PlayStation 4, and PC. ”
Meanwhile Oriol Servia’s No. 77 car, featuring a joint co-primary livery between Lucas Oil and Jahia Solutions Group in the Schmidt Peterson with Marotti Racing entry, was also revealed.
Servia adds SPM to his voluminous amount of teams he’s competed in for his eighth Indianapolis 500 while Aleshin is set to make his second start.
Perhaps the bigger story that emerged this morning was the reveal of the team’s new garage layout, which now sees the cars appear horizontally rather than vertically, with new art celebrating classic cars from Indianapolis past along the walls.
Team co-owner Sam Schmidt told NBC Sports the idea for the new design began earlier this year.
“We began brainstorming around January,” Schmidt said. “The design portion was part of the construction.
“We wanted it to be more for the fans. Usually they’re far back. Now here, hopefully they can see more inside.”