Former Ferrari Formula 1 chief Marco Mattiacci has joined electric vehicle development company Faraday Future as its global chief brand and commercial officer.
Mattiacci was appointed as Scuderia Ferrari’s team principal in April 2014 following the resignation of Stefano Domenicali, before resigning after just seven months in charge. He was replaced by Maurizio Arrivabene.
Mattiacci acted as one of the dominoes in a period of rapid change at Ferrari that also saw president Luca di Montezemolo and star driver Fernando Alonso leave.
On Thursday, Faraday Future announced that Mattiacci had joined the company in the role of global chief brand and commercial officer, “leading all aspects of branding, marketing, communications, distribution, sales, and user/customer experience.
“He will also sit on key strategy, product, design, and HR committees. Ultimately, Marco will be pushing for innovative new ways to bring the FF brand to life on a global scale.”
“Throughout my career, I have been a passionate believer in innovation and unique user experiences for customers,” Mattiacci said, having previously worked as the CEO of Ferrari North America.
“Joining the Faraday Future team is an incredible opportunity that revolves around a completely new, connected, and intelligent way of thinking.
“I look forward to the role I will play in developing a truly brave and innovative path forward for the industry.”
Faraday Future is playing an important part in the development of electric vehicles, linking itself to Formula E by acting as the title sponsor for the Long Beach ePrix in April.