Tony George is back, as Hulman & Co. Chairman of the Board

Mari Hulman George and Tony George in 1999. Photo: Getty Images
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Tony George’s new title was made public during Sunday’s Crown Royal presents the Combat Wounded Coalition 400 (for all intents and purposes, the Brickyard 400) before he gave the command to start engines.

That title is Chairman of the Board of Hulman & Co., which is the parent company of INDYCAR and the Indianapolis Motor Speedway.

He replaces Mari Hulman George, his mother, in the role. He’d been voted out of his leadership positions in 2009 before rejoining the board in 2013.

The change actually occurred in March, but wasn’t made public until Sunday – as ESPN.com’s John Oreovicz writes, it actually took a bit of attention off a less than scintillating Brickyard 400 on track.

NBCSN contributor Robin Miller spoke to Mark Miles, president and CEO of Hulman & Co., in a RACER.com post to explain what Tony George’s role will be.

“This has no effect on management, policies or strategies. The board has worked hard the past two years to have a clear strategy and that isn’t changing,” Miles told Miller, who also confirmed Mari Hulman George’s new designation of Chairman Emeritus.

Tony George has remained an ever-present presence in North American open-wheel racing for most of the last 25 years.

His dissatisfaction over the direction CART was going led, eventually, to the creation of the Indy Racing League (now IndyCar) in 1994 before its race debut in 1996. That 1994 year was the same year that the NASCAR Sprint Cup Series (then Winston Cup) ran its first Brickyard 400.

While IndyCar has spent the 20 years since the fractious IRL/CART split recovering (a long-form chronicle of May 26, 1996 is linked here) and is on better ground now than it was several years ago, George’s contributions and enhancements to both IMS and racing safety in general cannot be overlooked.

His work to get the first SAFER barrier installed at IMS would eventually lead that to becoming the industry standard on ovals nationwide.

George was also a team owner with Vision Racing (ran through 2009), and has remained a semi-visible presence with stepson Ed Carpenter Racing since that team first took the grid in 2012.

NTT re-signs as IndyCar title sponsor in multiyear deal starting with the 2024 season

James Black/Penske Entertainment
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The IndyCar Series has re-signed NTT as its title sponsor in a multiyear agreement starting in 2024.

NTT, a global information technology and communications company based in Japan, became the series’ title sponsor before the 2019 season after starting as a sponsor of the No. 10 Dallara-Honda for Chip Ganassi Racing.

NTT Data (a subsidiary of parent company Nippon Telegraph and Telephone Corp.) will remain the official technology partner of IndyCar, Indianapolis Motor Speedway, the Indy 500 and the NASCAR Brickyard weekend.

With the extension, an IndyCar spokesman said NTT would become the second-longest title sponsor in series history. The longest title sponsor was PPG from 1980-97 (under the CART sanction of the Champ Car Series).

NTT replaced Verizon, which was IndyCar’s title sponsor from 2014-18 after IZOD from 2010-13.

“NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport,” Penske Corp. chairman and IndyCar owner Roger Penske said in a release. “From Smart Venue technology at the Racing Capital of the World to the reimagined Series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”

NTT has used artificial intelligence-enabled optical detection technology at IMS to provide information to the track’s operations and security teams, helping improve fan traffic flow and safety, the track said.

“IndyCar is a great partner for NTT Data because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences,” NTT Data CEO Kaz Nishihata said in a release. “We also appreciate how IndyCar is so diverse, with drivers from 15 different countries, and races that range from short ovals and superspeedways to road and street courses. It’s both an incredible sport and a wonderful example for our world.”

NTT also has been instrumental in helping redesign the IndyCar app and providing more race and driver data for use in NBC Sports’ broadcasts by utilizing 140 data points from every car in the field.

“NTT is fully invested in the development and growth of our sport and has already established a terrific track record in our industry with problem-solving capabilities and access to top talent and tools,” Penske Entertainment president and CEO Mark Miles said.

Said NTT Data Services CEO Bob Pryor: “We’re thrilled to continue our collaborations that enhance and expand the fan experience for motorsports and serve as proof points for data analytics, AI, and other innovative digital technologies. For more than a century, this racing series has pioneered innovations making driving safer for everyone, and by continuing this relationship, we will accelerate the pace of innovations and new technologies, particularly related to sustainability that ultimately can benefit organizations, communities and individuals around the world.”

Starting as a Japanese telephone company, NTT grew into a $100 billion-plus tech services giant with U.S. operations based in Plano, Texas.