Cooper Tires named presenting sponsor for Mazda Road to Indy

Photo: Indianapolis Motor Speedway, LLC Photography
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Cooper Tires has been named the presenting sponsor for the Mazda Road to Indy, in full.

See the release, below:

As the Official Tire of all three levels of the Mazda Road to Indy – Indy Lights Presented by Cooper Tires, the Pro Mazda Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship Powered by Mazda – Cooper Tires plays a key role in developing the next generation of open-wheel talent beyond providing high quality, dependable performance tires. Today, Cooper Tires increases its support by becoming the presenting sponsor of the highly acclaimed driver development ladder which will now be known as the Mazda Road to Indy Presented by Cooper Tires.

“It is really an understatement to say that Cooper Tires is a great partner of our three series,” said Dan Andersen, Owner and CEO of Andersen Promotions. “Chris Pantani, Director of Event Marketing and Motorsports for Cooper Tires, and his team are always looking for ways to improve our platform, be it from a competition standpoint to marketing and activation and driver development. Cooper and Mazda have a long relationship which extends outside of Indy Lights, Pro Mazda and USF2000 to other series. It is fitting and appropriate that we now even more so acknowledge their efforts and partnership as the Mazda Road to Indy Presented by Cooper Tires.”

Cooper Tires has a formidable presence at every event on the racing calendar from its marketing activation unit, which also introduces fans to drivers via hosted Q&A sessions, to the funds distributed in Cooper Tires Pole Award presentations across the three series – funding that will increase in 2017 – to the popular Road to Indy TV App Powered by Cooper Tires, which provides live streaming, Timing and Scoring and more. Most recently, Cooper Tires was a track sponsor for the Toronto rounds featuring doubleheader races for all three series in support of the Verizon IndyCar Series.

The MRTI Hashtag Program launched by Cooper Tires in 2014 and expanded to include full support from Mazda Motorsports in 2015, encourages and rewards drivers and teams who utilize the #MRTI and #TeamCooperTire hashtags in their social messaging on Twitter and Instagram. The contest periods feature unique challenges which allow drivers to win race tires along with other prizes such as merchandise from Mazda and race/hospitality tickets that they can give away to their fans. The hashtags also provide fans with an easy way to follow drivers in the series.

“Our level of commitment to the premier open-wheel development series is more than just as a sponsor; it is a commitment as a partner,” stated Pantani. “The Mazda Road to Indy, now presented by Cooper Tires, is integral to the development of young drivers aspiring to become IndyCar drivers. Extending its commitment to provide proven race tires on the track, Cooper Tires develops young driver’s needs on and off the track. This is where the #MRTI excels above all other series. Cooper Tire is proud to partner with Andersen Promotions and Mazda to make excellence happen.”

Cooper Tires in also a key partner in the scholarships that allow a driver to progress to the next step on the ladder. In 2016, more than $2.3 million in season-ending prizes and awards are on offer.

“This is great news for the Mazda Road to Indy,” said John Doonan, Director of Motorsports, Mazda North American Operations. “It means a lot to have Cooper Tires alongside us in the entire program. We share similar goals and are committed to building and improving the best open-wheel ladder in the world, and this serves as another sign of continued stability and growth.”

The Mazda Road to Indy Presented by Cooper Tires will be in full swing this week at Mid-Ohio with seven races comprising the Cooper Tires Indy Lights Grand Prix of Mid-Ohio, the Royal Purple Pro Mazda Grand Prix of Mid-Ohio and the Allied Building Products USF2000 Grand Prix of Mid-Ohio. Cooper Tires will be rolling out collectible driver “baseball” cards which will be given away free to fans.

NEOM McLaren Racing Formula E and Ian James set to race ahead of electric motorsports’ curve

James McLaren Formula E
McLaren Racing
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As Formula E enters their ninth season and McLaren Racing is set to compete in last year’s championship winning car, Ian James is passionate about pushing electric motorsports forward at a critical stage as race technology begins surpassing that of the street cars.

Midseason, McLaren acquired the assets of the Mercedes-EQ team as they were already on their way to winning a second consecutive championship. With those assets in place and coming off a successful debut in the Extreme E series, James is set to usher in a new era in electric car racing.

Last week’s announcement that Jake Hughes will join Rene Rast behind the wheel of the NEOM McLaren Formula E team was the last piece of the puzzle.

McLaren’s electric portfolio is building with the Formula E team coming one year after they entered the Extreme E rally series in 2022 with Tanner Foust and Emma Gilmour. There were a lot of lessons to learn in that series with growing pains during the first three of five rounds. Rounds 4 and 5 were a completely different matter with the team crossing the finish line first in Chile before being assessed a time penalty.

In the final round in Uruguay, they scored an elusive podium.

“McLaren kicked off the season in Extreme E at the beginning of this year, so our first [electric] race took place Neom, actually out in Saudi,” NEOM McLaren Racing Team Principal James told NBC Sports. “At the time, we were in very early discussions about opportunities with the Formula E team. I actually went out there to meet with Zak [Brown, CEO McLaren Racing] and that was my first taste of Extreme E.

“Since the transition, I joined them in Chile in Atacama Desert, and then Uruguay last weekend. [The second-place finish was] a lovely way to round out the season. The fact that they got that podium. It was very well deserved. It’s a great team and a great series actually. It’s just so very different from anything else. The team’s done a great job in getting set up, and it’s nice now to, we’re trying to use that momentum that we’ve got from Uruguay to get us into next season when it kicks off next year, which will be great. I think we’re mid-March is looking like the first race, so a little bit of time to get things prepped for that.”

 

James McLaren Formula E
The NEOM Mclaren Racing Formula E team was created through the acquisition of last year’s championship car from Mercedes-EQ. – McLaren Racing

Synergies exist between the single seater and rally series. Lessons learned about battery power and sustainability in the electric SUV carry over so long as one is mindful of keeping focus on the individual needs and nuances of each series.

Especially now that electric racing technology has caught up, and is ready to surpass, the existing technology that has gone into building street cars.

When internal combustion engines gained the upper hand soon after automobiles were invented, racing paced alongside. The pressure of competition pushed the development of their commercial equivalents. The same has not necessarily been true of electric cars. Street cars were not designed to undergo the same stress as racecars – and that vulnerability showed up on the racetrack.

“Formula E has come along a long way,” James said. “I think one of the most notable developments is in the battery technology. In Gen 1, you had the drivers jumping from one car to another car midrace because the battery technology and capacity simply wasn’t where it needed to be to do the full distance. That obviously changed in Gen 2 and we saw a power increase as well to the 250 kilowatts.

“Now going to Gen 3, we have 350 kilowatts in a smaller battery. But that means that we’re relying on the regeneration of energy and for that reason, we’ve got also the opportunity to regenerate on the front axle as well as the rear axle now. So, there’s all sorts of things that are developing in the right direction.

“In terms of throttle response, actually, we’re now in a situation with electric racing and the motors that it’s instantaneous. And one of the advantages of electric over combustion engine is that the torque is instantaneous as well, so that gives you a lot more room to play with.”

No matter the power source, racing has always been about resource management. Drivers and teams select tire strategies they believe produce the fastest elapsed time and fuel conservation comes into play.

On one hand, electric racing is the same, but there is a critical difference. With the battery as both the power source and an integral part of the engine, there are multiple reasons to manage it.

In electric racing, the brain of the car is the software – and that is where James sees the greatest room for advancement.

“As we are working with our drivers and engineers – and start to look at functionality to improve our efficiency and our performance, that’s something we’ll continue to push because that development is open throughout the season,” James said. “That’s going to be our focus going forward and provides enough of a challenge for us to get our teeth into.

“What’s going to be fascinating is as Formula E continues, is to really look at which areas of development on the car are going to be the most relevant and ensuring that we can focus on those together with the manufacturers so we continue and use the series as a platform for technical development that can then feed back into the road car side of things as well.

“At the end of the day, that’s what motorsports always been, a very powerful tool for, and I see Formula E as no exception.”

James McLaren Formula E
Jake Hughes and Rene Rast were chosen for their ability to drive fast and execute the necessary strategy for energy management. – McLaren Racing

Selecting Rast and Hughes as McLaren’s Formula E drivers was not simply because they know how to drive fast. James believes both drivers have the mental aptitude to execute energy management strategies throughout the race and squeeze maximum performance.

“As with many other motorsports, you’ve got a certain amount of energy that you’re able to deploy during the race and the management of that energy is absolutely crucial,” James said. “What we’re seeing typically in electric motorsports now is the hardware side of things. The efficiencies that we’re seeing in the powertrain as a whole, they’re getting up to the sort of 96%, 97%, 98% efficiency, so the gains that you get through that further and further become more marginal.”

With much more room for improvement, software is a different matter. To make the best decisions, the drivers need data, and that is where James believes McLaren Formula E will make their greatest impact.

“And then you really switch that focus to the software and that’s where you’re going to see the most the most improvement and the most gains,” James continued. “It’s then using that software to ensure that you’re deploying the energy in the most efficient manner during race, and thereby giving the driver the most performance. And that’s something which is incredibly complicated, but I find it a fascinating area to work in.

“The benefit of being involved in racing is you can really push the envelope in a way that you can’t do on road cars. And I think that that’s where that value comes in. It means that you accelerate the development a lot quicker. We will get ahead of the curve – and we are getting ahead of the curve now – and that will mean that the electric motorsports remain part of the overall development process.

“The key to that is also making sure that the racing’s exciting and fun for the fans. If we can, we can tick both of those boxes, then it’s got a very bright future ahead of it.”