The Michelin Alley turns 100 – 100 issues – at Road America

Photo courtesy of IMSA

ELKHART LAKE, Wis. – There’s always so many more elements to a race weekend than just the on-track activity itself and one of those is celebrating a key milestone this weekend.

Some 10 years ago, then Michelin motorsports marketing manager Silvia Mammone hatched the idea of Michelin producing an all-inclusive trackside publication to complement Michelin’s trackside activity.

And thus, “The Alley” was born, starting with the 2007 Mobil 1 Twelve Hours of Sebring, the first race of that year’s American Le Mans Series season.

While sports car racing, through various teams, series and regulations have all changed over the last 10 years, Michelin, and its trackside publication, have been an enduring constant – one that has served as a perfect trackside compendium since at every ALMS, and then IMSA race since that Michelin has participated in. Michelin currently participates in the IMSA WeatherTech SportsCar Championship’s lone class with open tire competition, GT Le Mans.

This weekend, “The Alley” turns 100 with its 100th print edition. The core team of producers include longtime Michelin PR ace John Love (lead writer and editor), along with photographer Rick Dole, creative director Paul Ryan, and Love’s EMC Strategic Communications’ managing editor Barry Cameron. And there’s been a number of longtime writers and reporters within the industry who at one point or another have contributed along the way (myself included, which I’ll expand upon here in a second).

On a personal note, this is a special milestone for me because I’d been brought on by the team when Michelin’s trackside publication took its next step to launch a standalone website as a compendium to the trackside publication. launched in 2010 with both a blog and a separate Twitter account, and serves as the most up-to-date website for Michelin’s trackside activity after the print itself. It was a major step in my career and something that, without it happening, I’m not sure I’d be sitting here writing this today.

But as my mom once famously told me and it’s something I’ve listened to ever since, “Always have a hard copy” – and at every ALMS or IMSA race I’ve been to since it launched, I always make sure to grab at least one hard copy of The Alley.

Here’s two links about The Alley from

100 editions of Michelin Alley
Michelin Alley 2007 – 2016 (and counting!)

Here’s a link to the 100th edition itself.

And here’s a video linked below:

After New York whirlwind, Josef Newgarden makes special trip to simulator before Detroit


DETROIT – There’s no rest for the weary as an Indy 500 winner, but Josef Newgarden discovered there are plenty of extra laps.

The reigning Indy 500 champion added an extra trip Wednesday night back to Concord, N.C., for one last session on the GM Racing simulator before Sunday’s Chevrolet Detroit Grand Prix.

After a 30-year run on the Belle Isle course, the race has been moved to a nine-turn, 1.7-mile layout downtown, so two extra hours on the simulator were worth it for Newgarden.

INDYCAR IN DETROITEntry list, schedule, TV info for this weekend

JOSEF’S FAMILY TIESNewgarden wins Indy 500 with wisdom of father, wife

“I really wanted to do it,” he told NBC Sports at a Thursday media luncheon. “If there’s any time that the sim is most useful, it’s in this situation when no one has ever been on a track, and we’re able to simulate it as best as we can. We want to get some seat time.

“It’s extra important coming off the Indy 500 because you’ve been out of rhythm for a road or street course-type environment, so I really wanted some laps. I was really appreciative to Chevy. There was a few guys that just came in and stayed late for me so I could get those laps before coming up here. I don’t know if it’s going to make a difference, but I feel like it’s going to help for me.”

After a whirlwind tour of New York for two days, Newgarden arrived at the simulator (which is at the GM Racing Technical Center adjacent to Hendrick Motorsports) in time for a two hour session that started at 6 p.m. Wednesday. He stayed overnight in Charlotte and then was up for an early commercial flight to Detroit, where he had more media obligations.

Newgarden joked that if he had a jet, he would have made a quick stop in Nashville, Tennessee, but a few more days away from home (where he has yet to return in weeks) is a worthy tradeoff for winning the Greatest Spectacle in Racing – though the nonstop interviews can take a toll.

“It’s the hardest part of the gig for me is all this fanfare and celebration,” Newgarden said. “I love doing it because I’m so passionate about the Indy 500 and that racetrack and what that race represents. I feel honored to be able to speak about it. It’s been really natural and easy for me to enjoy it because I’ve been there for so many years.

“Speaking about this win has been almost the easiest job I’ve ever had for postrace celebrations. But it’s still for me a lot of work. I get worn out pretty easily. I’m very introverted. So to do this for three days straight, it’s been a lot.”

Though he is terrified of heights, touring the top of the Empire State Building for the first time was a major highlight (and produced the tour’s most viral moment).

“I was scared to get to the very top level,” Newgarden said. “That thing was swaying. No one else thought it was swaying. I’m pretty sure it was. I really impressed by the facility. I’d never seen it before. It’s one of those bucket list things. If you go to New York, it’s really special to do that. So to be there with the wreath and the whole setup, it just felt like an honor to be in that moment.”

Now the attention shifts to Detroit and an inaugural circuit that’s expected to be challenging. Along with a Jefferson Avenue straightaway that’s 0.9 miles long, the track has several low-speed corners and a “split” pit lane (teams will stop on both sides of a rectangular area) with a narrow exit that blends just before a 90-degree lefthand turn into Turn 1.

Newgarden thinks the track is most similar to the Music City Grand Prix in Nashville.

“It’s really hard to predict with this stuff until we actually run,” he said. “Maybe we go super smooth and have no issues. Typically when you have a new event, you’re going to have some teething issues. That’s understandable. We’ve always got to massage the event to get it where we want it, but this team has worked pretty hard. They’ve tried to get feedback constantly on what are we doing right, what do we need to look out for. They’ve done a ton of grinding to make sure this surface is in as good of shape as possible.

“There’s been no expense spared, but you can’t foresee everything. I have no idea how it’s going to race. I think typically when you look at a circuit that seems simple on paper, people tend to think it’s not going to be an exciting race, or challenging. I find the opposite always happens when we think that way. Watch it be the most exciting, chaotic, entertaining race.

Newgarden won the last two pole positions at Belle Isle’s 2.35-mile layout and hopes to continue the momentum while avoiding any post-Brickyard letdown.

“I love this is an opportunity for us to get something right quicker than anyone else,” he said. “A new track is always exciting from that standpoint. I feel I’m in a different spot. I’m pretty run down. I’m really trying to refocus and gain some energy back for tomorrow. Which I’ll have time to today, which is great.

“I don’t want that Indy 500 hangover. People always talk about it. They’ve always observed it. That doesn’t mean we have to win this weekend, but I’d like to leave here feeling like we had a really complete event, did a good job and had a solid finish leading into the summer. I want to win everywhere I go, but if we come out of here with a solid result and no mistakes, then probably everyone will be happy with it.”