Hinchcliffe embraces ambassadorial role to help grow IndyCar

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Those of us who remember the early James Hinchcliffe videos circa 2006 to 2008 – the brat video at Road America, the novelty size check, the spot-on Kimi Raikkonen imitation among others – knew then that the Canadian was never shy of being goofy to help promote not only himself, but his racing series that he competed in at the time. At that point, it was the Champ Car Atlantic series, where he spent three years before moving into Indy Lights for two years in 2009. These were the early days for the “Mayor of Hinchtown,” the head of his own fictional city.

Now though, into his sixth season in the Verizon IndyCar Series, the driver of the No. 5 Arrow Schmidt Peterson Motorsports Honda is busier than ever with other external commitments, but he’s never stopped being an ambassador for the sport.

If anything, he’s continued to grow in that department.

This year alone has been no exception. Hinchcliffe won the pole for the 100th Indianapolis 500 presented by PennGrade Motor Oil, which made for a remarkable story in its own right, and also meant he’d be going through the ringer of the in-between week media tour to help promote the race.

Then there was Hinchcliffe’s role as one of five IndyCar drivers on an appearance of Celebrity Family Feud, along with Helio Castroneves, Tony Kanaan, the surprisingly funny Will Power (those of us in the paddock know his humor, but probably not the national audience at large) and Hinchcliffe’s roommate and good friend Conor Daly.

Today, of course, Hinchcliffe has been named to the cast of the new season of “Dancing with the Stars.” It’s a move that sure, can grow his profile, but by default is also tasked with growing IndyCar’s, knowing how dedicated its smallish but hardcore group of fans are.

“For me personally, it’s a great opportunity to get outside my comfort zone and do something you probably don’t have the opportunity to do again,” he said during a conference call today. “After everything last year, it’s definitely given me a different approach to life and maybe given me a little bit more confidence to try things like this.

“But certainly getting one of our drivers out into some primetime, mainstream media and especially during the off-season, kind of keep IndyCar’s name out there a little bit. Again, we’re all assuming this is me making it past week one, so it’s already a bit of a bold statement. But for sure, it’s definitely got two sides to it.”

Couple all this with his outside business commitments – Hinchcliffe has been a race analyst for Champ Car races in the past, now hosts his own “Mayor on Air” podcast, has his own beer brewed by Flat 12 Bierworks (Hinchtown Hammerdown) is a co-founder of Speed Group, a driver development, management and social media/PR company and he’s a spokesperson for Honda Canada via a personal deal – and sometimes you wonder how the 29-year-old Canadian does it all.

One, he has a good group of people around him.

And two, he takes it seriously in terms of knowing what he needs to do to help promote the sport he’s been so blessed and fortunate to be a part of.

“It’s a combination of things,” he said. “From a young age, I was counseled that this is the world, this is the motorsports world that we live in, and I’ve always just prepared myself for that, and so I’ve not shied away from extra commitments.

“I’m a very driven person on track and off, whether it’s my racing or promoting the sport or outside business ventures I’m involved in. I like staying busy. I like staying active in that sense. This is a big part of our sport and is a huge help.

“This kind of thing, sure, it benefits me personally but it also benefits the sport, and I’ve always said from day one that anything that I can do outside of a race car to help grow the sport of IndyCar racing is something you can sign me up for because I’ve got such a passion for this sport.”

Hinchcliffe is in his sixth IndyCar season, but only fifth full-time after his injuries sustained last May at Indianapolis sidelined him for the rest of the year.

But like Castroneves – Hinchcliffe’s now “DWTS” compatriot and predecessor – his goal is to keep driving first and then tackle the rest of the to-do items later.

And looking at Castroneves provides him a window to do just that. The Brazilian is 41, but is in his 17th straight season with Team Penske, 19th overall since debuting as a rookie in CART driving for Tony Bettenhausen in 1998. Yet he’s still at the top of his game and in the top-five in points; Hinchcliffe is not too far behind him in eighth.

“I plan on being around it for a long time as a driver, for a long time after that, as well, and I just love the fact that we’ve got the opportunity to do this kind of stuff,” Hinchcliffe said.

“You just try and help spread the word and show people that IndyCar racing is an incredible form of sport.”

On a lighter note, Hinchcliffe’s training and dancing schedule will mean that he’ll spend quite a bit of time away from his home in Indianapolis. Daly, his good friend, is also his roommate.

Hinchcliffe joked that that part of the preparation is underway.

“I have a tremendous concern. I’ve already set up a network of people that will be coming to check on him and the house in my absence,” he deadpanned, in classic “Hinch” form.

World of Outlaws release 2023 Sprint Car Series schedule

2023 Outlaws Sprint schedule
World of Outlaws
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The 2023 World of Outlaws Sprint Car Series schedule features 87 races, almost identical to the last year’s number, to be contested at 36 venues across 19 states. With cancelations for mostly weather, they closed out this year’s calendar on November 5 with 69 events in the books. Carson Macedo won a series high 11 races.

In 2022, David Gravel chased Brad Sweet into the three-race finale on the Dirt Track at Charlotte Motor Speedway in one of the most hotly contested championships in Outlaws history. Sweet emerged victorious for the fourth straight year.

For the 19th consecutive season, the Outlaws Sprints will begin their season at Volusia Speedway Park for the DIRTcar Nationals from Feb. 9-11 and will return March 5-6 for another two-day show before hitting the road with a three-track swing into Pennsylvania to take on the Posse.

MORE: 2023 World of Outlaws Late Model Schedule

“Every year we continue to build the best schedule we can for drivers and fans across the country,” said World of Outlaws CEO Brian Carter is a series release. “I’m excited for the journey we’ve put together, which includes the biggest races in Sprint Car racing, our new Spring Swing through Pennsylvania, the thrill of combining the World of Outlaws and ‘Bike Week’ and so much more.”

Some tracks returning from hiatus and one brand new course include 81 Speedway in Park City, Kans. in April and again in October, Tri-City Speedway in Pontoon City, Ill. in April, Ogilvie (Minn.) Raceway in June and BAPS Motor Speedway in York Haven, Penn.

BAPS hosts its first race in more than 30 years when the track was known as Susquehanna Speedway. This midweek show will give the local Pennsylvania Posse 14 attempts to beat the traveling Outlaws.

Ogilvie Speedway is completely new to the series and makes it the 224th different venue they will have challenged.

MORE: Brad Sweet protects his place in history

Notably missing from the calendar are Vado (N.M.) Speedway Park, Cotton Bowl Speedway in Paige, Texas, Bakersfield (Calif.) Speedway and the Bristol Motor Speedway Dirt Track.

In addition to the new spring Pennsylvania Swing, the second date at Volusia Speedway will coincide with Daytona Beach’s Bike Week and bring new eyes to the sport.

Knoxville Raceway adds another multi-night show to the calendar in April, giving this track eight sanctioned events in 2023.

And of course, there are plenty of mainstays and high dollar events, such as the Memorial Day Spectacular at Lawrenceburg (Ind.) Speedway, the 35th running of the Brad Doty Classic in July and the Labor Day Spectacular at Gray’s Harbor in Elma, Wash.

Several big paydays are on the line in 2023 including the 40th annual Kings Royal at Eldora Speedway in Rossburg, Ohio paying $175,000 to the winner, the Huset’s High Bank Nationals’ $250,000-to-win finale and the grandaddy of them all, the 62nd Knoxville Nationals with a total purse exceeding $1 million.

2023 Outlaws Sprint Schedule

Thursday-Saturday, Feb. 9-11 – Volusia Speedway Park (Barberville, FL)

Sunday-Monday, March 5-6 – Volusia Speedway Park (Barberville, FL)
Friday-Saturday, March 10-11 – Port Royal Speedway (Port Royal, PA)
Friday, March 17 – Williams Grove Speedway (Mechanicsburg, PA)
Saturday, March 18 – Lincoln Speedway (Abbottstown, PA)
Friday, March 24 – Talladega Short Track (Eastaboga, AL)
Saturday, March 25 – Magnolia Motor Speedway (Columbus, MS)
Friday, March 31-Saturday, April 1 – Devil’s Bowl Speedway (Mesquite, TX)

Friday, April 7 – US-36 Raceway (Osborn, MO)
Saturday, April 8 – 81 Speedway (Park City, KS)
Friday-Saturday, April 14-15 – Federated Auto Parts Raceway at I-55 (Pevely, MO)
Friday-Saturday, April 21-22 – Knoxville Raceway (Knoxville, IA)
Friday, April 28 – Tri-City Speedway (Granite City, IL)
Saturday, April 29 – Tri-State Speedway (Haubstadt, IN)

Friday-Saturday, May 5-6 – Eldora Speedway (Rossburg, OH)
Wednesday, May 10 – Lincoln Speedway (Abbottstown, PA)
Friday-Saturday, May 12-13 – Williams Grove Speedway (Mechanicsburg, PA)
Friday, May 19 – Attica Raceway Park (Attica, OH)
Saturday, May 20 – Sharon Speedway (Hartford, OH)
Friday-Saturday, May 26-27 – Atomic Speedway (Chillicothe, OH)
Monday, May 29 – Lawrenceburg Speedway (Lawrenceburg, IN)

Friday, June 2 – River Cities Speedway (Grand Forks, ND)
Saturday, June 3 – Ogilvie Raceway (Ogilvie, MN)
Friday-Saturday, June 9-10 – Knoxville Raceway (Knoxville, IA)
Friday-Saturday, June 16-17 – Beaver Dam Raceway (Beaver Dam, WI)
Wednesday-Saturday, June 21-24 – Huset’s Speedway (Brandon, SD)
Friday, June 30-Saturday, July 1 – Cedar Lake Speedway (New Richmond, WI)

Friday, July 7 – 34 Raceway (West Burlington, IA)
Saturday, July 8 – Wilmot Raceway (Wilmot, WI)
Tuesday, July 11 – Attica Raceway Park (Attica, OH)
Friday-Saturday, July 14-15 – Eldora Speedway (Rossburg, OH)
Wednesday, July 19 – BAPS Motor Speedway (York Haven, PA)
Friday-Saturday, July 21-22 – Williams Grove Speedway (Mechanicsburg, PA)
Saturday-Sunday, July 29-30 – Weedsport Speedway (Weedsport, NY)

Friday-Saturday, Aug. 4-5 – Federated Auto Parts Raceway at I-55 (Pevely, MO)
Wednesday-Saturday, Aug. 9-12 – Knoxville Raceway (Knoxville, IA)
Thursday-Saturday, Aug. 17-19 – Jackson Motorplex (Jackson, MN)
Friday, Aug. 25 – River Cities Speedway (Grand Forks, ND)
Saturday, Aug. 26 – Red River Valley Speedway (West Fargo, ND)
Thursday, Aug. 31-Saturday, September 2 – Skagit Speedway (Alger, WA)

Monday, Sept. 4 – Grays Harbor Raceway (Elma, WA)
Thursday-Saturday, Sept. 7-9 – Silver Dollar Speedway (Chico, CA)
Friday, Sept. 15 – Keller Auto Speedway (Hanford, CA)
Saturday, Sept. 16 – Placerville Speedway (Placerville, CA)
Friday, Sept. 22 – Eldora Speedway (Rossburg, OH)
Saturday, Sept. 23 – Sharon Speedway (Hartford, OH)
Friday-Saturday, Sept. 29-30 – Williams Grove Speedway (Mechanicsburg, PA)

Friday-Saturday, Oct. 6-7 – Port Royal Speedway (Port Royal, PA)
Friday, Oct. 13 – 81 Speedway (Park City, KS)
Saturday, Oct. 14 – Lakeside Speedway (Kansas City, KS)
Friday-Saturday, Oct. 20-21 – TBA

Wednesday-Saturday, Nov. 1-4 – The Dirt Track at Charlotte (Concord, NC)