Horner: Liberty F1 takeover ‘could be a great thing’ for US market

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Red Bull Racing team principal Christian Horner believes that Liberty Media’s takeover of Formula 1 “could be a great thing” for the sport in the United States.

Following the Italian Grand Prix, Liberty Media Corporation confirmed it would be taking over F1 in an $8 billion deal, set to be completed in the spring of 2017.

New F1 chairman Chase Carey (pictured above) made his first appearance in the paddock in Singapore on Friday with CEO Bernie Ecclestone.

During Friday’s FIA press conference, a number of team principals including Horner were asked what impact they expected Liberty’s takeover to have on F1.

“I think with what we’ve heard so far it sounds very positive,” Horner said.

“They are obviously part of a very serious group and I can’t believe a company like Liberty would buy into Formula 1 at the value that it is rumored to have been purchased at without having a long-term game plan.

“Rather than having a venture capitalist or a financial institution buying into the sport, I think it’s far better for the start that a company like Liberty has bought in and hopefully that will address some of the areas we have been weak in previously.”

Being an American company, many are expecting Liberty’s arrival to result in an expansion of F1’s interests in the United States.

“I think hopefully for the US market it could be a great thing and some of the other platforms like the digital and social platforms could also be very interesting,” Horner said.

“So I think we’ll wait to hear what their plans are in detail but everything we have heard so far has been very positive.”

Haas F1 team principal Guenther Steiner echoed Horner’s thoughts on the US market, adding the American team would be happy to help Liberty’s efforts.

“Being an American company, I hope, as Christian said, there is big potential in the States,” Steiner said.

“So we being an American team we hope they bring that to fruition, that market, and that we can all have gains on it.

“We are more than happy to help them to do anything they need to do in the United States.”