New Formula 1 chairman Chase Carey wants to take the sport to the “great cities” of the world, naming New York, Los Angeles and Miami as three possible destinations.
Carey entered the role of F1 chairman following the takeover of the series by Liberty Media at the beginning of the month, and made his first appearance in the paddock over the Singapore Grand Prix weekend.
Carey has said that he is not looking to Americanize F1, but believes more can be done to tap into the US market in the long-term.
In his first extended interview with the official F1 website, Carey said he believes he can take the series to the “next level” in collaboration with existing CEO Bernie Ecclestone.
“It sure is not ‘take the money’ with a focus on how to get the profits up in the next 12 months – it’s about how to build long-term value,” Carey said of Liberty’s plans for F1.
“So the focus will be investing and building over time. That is the mind-set that we bring and hopefully it will enable us to bring Formula 1 to the next level.
“Formula 1 is a great business, a great franchise and we want to build on that and I see that there is opportunity too for stepping up by investing in all sorts of areas.”
When asked specifically about Liberty’s ideas to develop F1 in the United States, Carey said there would be a set plan in place in the future.
“It is too early to have a clear plan, but we clearly will have a plan to develop America, to be in the right market,” Carey said.
“As I said earlier, there is a big untapped audience in the US. I don’t want to criticize the efforts in the past, because I don’t know the efforts in the past.
“Formula 1 is a great premium brand and that means to me that you want to be at a location like Los Angeles, New York or Miami. Ideally in the great cities in the world!”