Australia Supercars: DJR Team Penske unveils longterm deal with Shell

(Photo courtesy DJR Team Penske)
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The Virgin Australia Supercar Championship series (formerly Australian V8 Supercars) partnership between Dick Johnson Racing and Team Penske – known as DJR Team Penske – continues to evolve as it prepares to enter its third season in 2017.

News came out of Australia on Tuesday that both DJR Team Penske Ford Falcons in the Supercars series will carry primary sponsorship from Shell V-Power in a new multi-year deal.

The new livery signage will debut at this weekend’s Bathurst 1000 – known as Australia’s “Great Race” – and will carry on through the entire 2017 racing season and beyond on DJR Team Penske’s No. 12 and No 17 Fords.

“Our number 17 and number 12 Fords will proudly carry the Shell V-Power primary branding for the foreseeable future,” team co-owner Roger Penske said in a media release. “With a strong driver line up we believe our third year in the Supercars Championship will continue our move up the grid.

“The increased partnership from Shell with DJR Team Penske means the Shell brand will once again have a significant presence in Australian motorsport, so it is only fitting we announce this partnership as we head to Bathurst, Australia’s most iconic motorsports event.”

Penske will be in Australia this weekend to attend the Bathurst 1000.

Johnson has been involved with Shell in his native Australia for 50 years and this partnership further expands that relationship, and also making it the first time Shell V-Power has served as primary sponsor for a DJR team.

It also adds to a similar relationship Shell has had for several years with Team Penske in the United States, particularly serving as primary sponsor along with Pennzoil of Joey Logano’s NASCAR Sprint Cup Ford Fusion.

Viva Energy became the exclusive licensee of the Shell brand in Australia in 2014, and will oversee the new and expanded sponsorship behind the race team.

“The history between Shell, DJR Team Penske and now Viva Energy goes beyond sponsorship, being trusted partners on and off the track, technically with the race team and commercially with the Penske businesses,” said Viva Energy Australia’s CEO, Scott Wyatt. “We look forward to seeing the innovation and performance gains translate on track under the new Shell V-Power Racing team, as we see the best of Shell V-Power and DJR Team Penske culminate in this exciting partnership.”

Click here to see a video of the new partnership.

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