Red Bull, TAG Heuer extend F1 engine naming partnership through 2018

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Red Bull Racing and TAG Heuer have extended their engine naming partnership through to the end of the 2018 Formula 1 season.

Luxury watch manufacturer TAG Heuer ended a long-running partnership with McLaren to join forces with Red Bull in 2016, taking over the naming rights for its Renault engine.

Red Bull had previously been pushing to change engine supplier after a tough 2015 campaign working with Renault, with the compromise being to run the power units rebranded as TAG Heuer.

Despite seeing a significant improvement in Renault’s reliability and performance through 2016 that has seen Red Bull take two victories, the naming partnership with TAG Heuer has now been extended for another two years.

“I am very pleased to be extending our engine partnership with TAG Heuer today,” Red Bull Racing team principal Christian Horner said.

“TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership.

“The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”