Red Bull, Aston Martin partnership continues into 2017

Getty Images
0 Comments

The partnership between Red Bull Racing and Aston Martin will continue into 2017, Red Bull confirmed on Tuesday.

Branding on the Red Bull Formula 1 chassis will continue, while bigger news has come in terms of the AM-RB 001 hypercar.

Red Bull and Aston Martin announced that all 150 road-going cars of the 175 cars built (the other 25 are track-only specials) have been sold and customer deliveries will begin in early 2019.

An AM-RB 001 prototype is expected to run for the first time by the end of this season.

“We first conceived our Innovation Partnership with Aston Martin in the realization that it could be truly pioneering,” said Christian Horner, Red Bull Racing team principal.

“In blending our distinct but unique skills under a shared creative vision, we have already seen tangible development to both of our brands and businesses. The extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged, and extending our relationship with Aston Martin through 2017 was a simple and pleasing decision.”

Aston Martin President and CEO Andy Palmer added,  “By bringing together the talents of Red Bull Racing and Aston Martin, AM-RB 001 is destined to become the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts.

“Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do,” he continued. “It is helping us to continue to build our brand across the globe. Partnerships like this are good for business both in terms of technical innovation and brand awareness, so we are pleased to continue into 2017.”