Schmidt Peterson links up with CoForce

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Schmidt Peterson Motorsports has announced a marketing and digital partnership with CoForce for 2017. The SPM team looks to enhance its digital media and marketing platforms and has brought on the newish company to do so, founded by Anders Krohn and Jonny Baker. CoForce has made a name for itself in the industry at a quick rate with a mix of driver, team and manufacturer clients across several series this year.

“We look forward to partnering with the young, energetic and creative team at CoForce,” Sam Schmidt, team owner of Schmidt Peterson Motorsports said in a release. “I have worked with Anders (Krohn) in the past and have been impressed with his integrity, work ethic and ability to think outside the box. How our fans and partners view content and value ROI is changing rapidly. CoForce will assist SPM in meeting those demands in an innovative and technologically advanced manner.”

“Working with Sam and the entire SPM organization is the culmination of many years of building a great relationship,” added Krohn, co-owner of CoForce. “Personally I owe a lot to Sam as he gave me my first Indy Lights test in 2008. From a business perspective, SPM has done a great job placing itself in a unique spot within the tech industry and we can’t wait to build upon that in 2017 and beyond.”