Schmidt Peterson Motorsports has announced a marketing and digital partnership with CoForce for 2017. The SPM team looks to enhance its digital media and marketing platforms and has brought on the newish company to do so, founded by Anders Krohn and Jonny Baker. CoForce has made a name for itself in the industry at a quick rate with a mix of driver, team and manufacturer clients across several series this year.
“We look forward to partnering with the young, energetic and creative team at CoForce,” Sam Schmidt, team owner of Schmidt Peterson Motorsports said in a release. “I have worked with Anders (Krohn) in the past and have been impressed with his integrity, work ethic and ability to think outside the box. How our fans and partners view content and value ROI is changing rapidly. CoForce will assist SPM in meeting those demands in an innovative and technologically advanced manner.”
“Working with Sam and the entire SPM organization is the culmination of many years of building a great relationship,” added Krohn, co-owner of CoForce. “Personally I owe a lot to Sam as he gave me my first Indy Lights test in 2008. From a business perspective, SPM has done a great job placing itself in a unique spot within the tech industry and we can’t wait to build upon that in 2017 and beyond.”
ANAHEIM, California – Ken Roczen will make the move from HRC Honda to H.E.P. Motorsports with the Progressive Ecstar Suzuki team, ending a long and eventful offseason that saw his split from his longstanding team after he committed to running World Supercross (WSX).
“H.E.P. Motorsports is thrilled to announce that the team has signed Ken Roczen as its premier rider for the 2023 season,” the team announced on Instagram. “Former AMA Motocross champion Roczen will be aboard a Suzuki RM-Z450. Roczen, who won his most recent championship on a Suzuki, will be reunited with the brand and bring his exciting style, determination, and grit back to the RM Army.
“Ken Roczen will compete in the upcoming 2023 Supercross and Motocross Championship series which is set to start on January 7 at Anaheim Stadium in Southern California.”
For Roczen, it is a return to the bike of his youth and on which he had some of his greatest professional success.
“This thing has been going on for weeks and weeks and weeks in the making, but there was so much uncertainty,” Roczen told NBC Sports during Monster Energy Supercross Media Sessions. “It was a very unique situation. I just finally signed two nights ago, so it’s really only legit once the ink hits the paper. It’s been in the works for a long time, but there were just a lot of questions and a lot of input from a lot of other teams too.
“Good things take time, and I’m okay with that. I grew up riding Suzuki. Ot’s like a homecoming. It’s a special feeling”
Roczen won the 2016 Lucas Oil Pro Motocross Championship on a Suzuki before making the move to Honda. That year he won nine of 12 Nationals and finished no worse than second as he easily outpaced Eli Tomac by 86 points. He finished third in his next Pro Motocross outing in 2018 after sitting out the outdoor season in 2017.
“I am beyond excited to reconnect with Suzuki for the 3rd time in my career. We’ve had a lot of success in the past and I’m looking forward to seeing what we can accomplish together in our future.” Roczen said in the Instagram post.