BROWNSBURG, Indiana — John Force likes to use the word “advance” in discussing the long-term future of his four-car race team.
Friday morning, Force literally put “advance” into action, as he announced daughter Courtney Force’s Funny Car will be sponsored during the 2017 24-race NHRA schedule by Advance Auto Parts stores, beginning with the season-opening Winternationals at Auto Club Raceway in Pomona, California. The deal is for multiple seasons.
“This is all about building John Force Racing for the future,” Force told MotorSportsTalk. “We had a great run with Traxxas, they’ll be staying in the sport, which is great. And now we’re partnering with Advance Auto Parts, which we’re very excited about.”
Advance Auto Parts replaces Traxxas, which produces radio-controlled race cars, and which had sponsored Courtney Force for the past five seasons. Traxxas will remain involved in the sport as sponsor of the Traxxas Shootout, a special race-within-a-race for both Funny Cars and Top Fuel dragsters contested during the annual U.S. Nationals in Brownsburg.
Advance Auto Parts, which has nearly 5,400 retail stores across the country, is no stranger to John Force Racing. The auto parts supplier sponsored John Force’s PEAK Chevrolet Camaro at several events during the 2016 season, including a victory in the NHRA Carolina Nationals, which kicked off the six-race NHRA Countdown to the Championship playoffs.
“The opportunity came to grow the deal and they were interested in Courtney so it was a perfect match,” John Force said. “I have done shows with Advance Auto Parts in the past and am looking forward to working with them again.”
Both John and Courtney Force will be featured in several upcoming advertising and marketing campaigns for the company.