‘Keep Fighting’ initiative launched, inspired by Michael Schumacher

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Nearly three years on from Michael Schumacher’s skiing accident, a formal non-profit initiative that features Schumacher’s “Keep Fighting” message has been launched by his family and additional partners.

Both @KeepFighting and @Schumacher Twitter accounts have been launched along with them, and are officially verified by Twitter as a result.

On the webpage, which can be accessed at keepfighting.ms, fans can choose from more than one thousand images from AFP from Schumacher’s glittering F1 career to create a mosaic of positive memories.

The mission statement, or inspiration, reads as follows:

Keep Fighting hopes to unite everybody inspired by Michael Schumacher  to believe they should keep fighting and never give up.

Michael Schumacher is considered by many to be the best driver ever in Formula 1. His achievements on the racing track are undoubtedly unique, but he is also acknowledged by his achievements off the track. Michael’s strong will, his loyalty to the ones close to him, his honest attitude towards his goals and convictions and his strict readiness to help others are an inspiration to many people around the world since many years.

The Schumacher family and #TeamMichael invite you to join the Keep Fighting Community and welcome your involvement in this initiative. Keep Fighting aims  to spread the positive energy that supporters of Michael have expressed to him over the years.

The vision of the initiative is to keep fighting, as Schumacher has done albeit almost entirely out of the public eye, since his accident.

Sabine Kehm, Schumacher’s longtime manager, addressed both the message and the reason for the lack of public updates in a corresponding Q&A session.

Via Jennie Gow, Kehm said, “We wanted to send a sign of encouragement at a time where people are open to it. The Keep Fighting Initiative is about courage, hope and belief in your own confidence. It is about giving back positive energy that the Schumacher family has received by so many wonderful people in the world.”

Kehm also addressed why there have been few public updates regarding Schumacher’s health. No formal updates have been issued on Schumacher’s health this year, with only Ross Brawn and Luca di Montezemolo, his former colleagues at Ferrari, offering second-hand accounts.

“Michael’s health is not a public issue, and so we will continue to make no comment in that regard,” Kehm said, via the Q&A. “This is also because we have to protect his intimate sphere. Legally seen and in the longer term, every statement related to his health would diminish the extent of his intimate sphere. We are aware that this may be difficult for some people to understand but we do this with full commitment to Michael’s guidelines and can only thank people for their understanding.”

The first tweet from @KeepFighting is below:

Corresponding other tweets from @Schumacher, posted on Friday, are below: