McLaren sells catering arm, Absolute Taste, to focus on technology interests

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The McLaren Technology Group has confirmed the sale of its catering arm, Absolute Taste, as it looks to focus on its technology interests and businesses.

McLaren is currently undergoing a number of changes following the recent departure of long-standing CEO and chairman Ron Dennis, who also formed Absolute Taste back in 1997.

In a statement issued by McLaren on Wednesday, it was confirmed that Absolute Taste had been sold to One Event Management, allowing the company to charge its efforts into its Formula 1, automotive and advanced technology divisions.

“McLaren and Absolute Taste have grown together for over two decades and share the same passion for detail, refinement and perfection,” McLaren Technology Group chief operating officer Jonathan Neale said.

“If it’s true that an army marches on its stomach, then the 3,000-strong McLaren army has been expertly sustained by Absolute Taste who cater to the same high standards for our own people and for our VIP guests both here at the McLaren Technology Centre and wherever we’re racing in the world.

“The change of ownership will allow Lyndy [Redding] and her dedicated, hard-working team at Absolute Taste to pursue exiting new opportunities while enabling McLaren to focus on growing our core technology businesses.

“On behalf of everyone at McLaren and our Partners, we thank them the entire Absolute Taste team for their unfailing professional service and for ‘getting the job done’ with considerable style. We wish them all every continued success.”

Neale added in the statement that Absolute Taste will continue to be the “preferred hospitality partner” for McLaren, confirming the news that those in-the-know will have been waiting for.