After a shot-in-the-dark last-minute deal with Andretti-Herta Autosport to support Alexander Rossi’s No. 98 Honda at the 100th Indianapolis 500, NAPA Auto Parts entered into sponsorship immortality aboard the winning car.
The discussion from there was always going to be whether the relationship would continue and expand for either the rest of 2016 or into the 2017 Verizon IndyCar Series. After a one-weekend continuation into the Detroit doubleheader last year, NAPA and Andretti Autosport confirmed a greater relationship in 2017.
NAPA will serve as co-primary sponsor for Rossi’s car at seven races this season, including the month of May in Indianapolis. St. Petersburg will see the first NAPA appearance, with additional ones at Long Beach, Road America, Watkins Glen and Sonoma.
The NAPA adorned show car has made a number of appearances around the country, including a recent one at the North American International Auto Show in Detroit.
“We are pleased to announce our continued partnership with one of the more iconic brands in all of motorsports, the Andretti brand” stated NAPA President, Dan Askey. “We are equally excited to partner with one of the rising stars in the sport in Alexander Rossi and proud to have Alexander representing NAPA both on and off the track. We were fortunate to come on board in May of 2016 becoming a part of history as we rode along with Alexander capturing the 100th Running of the Indianapolis 500. Andretti Autosport remains one of the elite teams in the IndyCar Series and we look forward to what 2017 holds.”
“NAPA is a storied, American brand and I couldn’t be more proud to announce our partnership is continuing,” added Andretti Autosport CEO Michael Andretti. “We were pleased to have previously announced that Alexander will be returning for the full season, and now to be able to confirm that NAPA is back on board – what a great way for us to start 2017. Our relationship with NAPA came together quickly during our Month of May program last year, and it wasn’t long before the partnership was written into history books. We can’t wait to add a few more pages to history together.”