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NAPA returns to Rossi’s No. 98 at Andretti Autosport

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After a shot-in-the-dark last-minute deal with Andretti-Herta Autosport to support Alexander Rossi’s No. 98 Honda at the 100th Indianapolis 500, NAPA Auto Parts entered into sponsorship immortality aboard the winning car.

The discussion from there was always going to be whether the relationship would continue and expand for either the rest of 2016 or into the 2017 Verizon IndyCar Series. After a one-weekend continuation into the Detroit doubleheader last year, NAPA and Andretti Autosport confirmed a greater relationship in 2017.

NAPA will serve as co-primary sponsor for Rossi’s car at seven races this season, including the month of May in Indianapolis. St. Petersburg will see the first NAPA appearance, with additional ones at Long Beach, Road America, Watkins Glen and Sonoma.

The NAPA adorned show car has made a number of appearances around the country, including a recent one at the North American International Auto Show in Detroit.

“We are pleased to announce our continued partnership with one of the more iconic brands in all of motorsports, the Andretti brand” stated NAPA President, Dan Askey. “We are equally excited to partner with one of the rising stars in the sport in Alexander Rossi and proud to have Alexander representing NAPA both on and off the track. We were fortunate to come on board in May of 2016 becoming a part of history as we rode along with Alexander capturing the 100th Running of the Indianapolis 500. Andretti Autosport remains one of the elite teams in the IndyCar Series and we look forward to what 2017 holds.”

“NAPA is a storied, American brand and I couldn’t be more proud to announce our partnership is continuing,” added Andretti Autosport CEO Michael Andretti. “We were pleased to have previously announced that Alexander will be returning for the full season, and now to be able to confirm that NAPA is back on board – what a great way for us to start 2017. Our relationship with NAPA came together quickly during our Month of May program last year, and it wasn’t long before the partnership was written into history books. We can’t wait to add a few more pages to history together.”

American Flat Track puts emphasis on fans in building 2020 schedule

American Flat Track
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American Flat Track put an emphasis on fans and feedback from other series while also acknowledging everything is tentative while hammering out its schedule for the 2020 season.

The 18-race schedule over nine weekends will begin July 17-18 at Volusia Speedway Park in Barberville, Florida, about 20 miles from AFT’s headquarters in Daytona Beach, Florida.

The dirt track motorcycle racing series, which is sanctioned by AMA Pro Racing, shares a campus with its sister company, NASCAR, and American Flat Track CEO Michael Lock said the series closely observed how it’s handled races in its return during the novel coronavirus (COVID-19) pandemic and also built AFT’s procedures from NASCAR’s post-pandemic playbook of more than 30 pages.

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“I speak personally to the committee within NASCAR that has been put together for the restart, regularly talking to the communications people, general counsel and other relevant operations departments,” Lock told NBCSports.com. “So we’ve derived for Flat Track from NASCAR’s protocols, which I think are entirely consistent with all the other pro sports leagues that are attempting to return.

“Obviously with NASCAR the scale of the business is completely different. There were some times more people involved in the paddock and the race operations for NASCAR than the numbers of people at flat track. Our scale is much smaller, and our venues are generally smaller. So we can get our hands around all of the logistics. I think we’re very confident on that.”

While NASCAR has had just under 1,000 on site for each of its races without fans, Lock said American Flat Track will have between 400 to 500 people, including racers, crews, officials and traveling staff.

But another important difference from NASCAR (which will run at least its first eight races without crowds) is that American Flat Track intends to have fans at its events, though it still is working with public health experts and government officials to determine how many will be allowed and the ways in which they will be positioned (e.g., buffer zones in the grandstands).

Lock said capacity could will be limited to 30-50 percent at some venues.

American Flat Track will suspend its fan track walk, rider autograph sessions for the rest of the season, distribute masks at the gates and also ban paper tickets and cash for concessions and merchandise. Some of the best practices were built with input from a “Safe to Race Task Force” that includes members from various motorcycle racing sanctioning bodies (including Supercross and motocross).

There also will be limitations on corporate hospitality and VIP access and movement.

“I think everything the fans will see will be unusual,” Lock said. “Everything at the moment is unusual. We will roll out processes that are entirely consistent with the social distancing guidelines that will be in place at the time of the event. So we’re planning for a worst-case scenario. And if things are easier or better by the time we go to a venue, it’s a bonus.”

Lock said the restrictions are worth it because (unlike other racing series) AFT must have fans (even a limited number) for financial viability.

“We took a decision fairly early on in this process that it was neither desirable nor economically viable to run events without fans,” Lock said. “I can think of some big sports like NFL or like NASCAR where a huge chunk of that revenue is derived from broadcast, which means that your decision making as to how you run an event, where you can run an event has a different view than a sport like ours, or even like baseball, for example, that needs fans. Because the business model is so different.”

Broadcast coverage is important to American Flat Track, which added seven annual races over the past five years and can draw as many as 15,000 to its biggest events.

Lock said AFT ended the 2019 season with more than 50,000 viewers for each live event, making it the No. 1 property on FansChoice.TV. This year, the series has moved to TrackPass on NBC Sports Gold. “We’re expecting a really strong audience from Day 1, particularly with all this pent-up demand,” Lock said.

NBCSN also will broadcast a one-hour wrap-up of each race (covering heat races and main events).

Because the season is starting three months late, the doubleheader weekends will allow AFT to maintain its schedule length despite losing several venues. And there could be more, Lock said, noting that there still are three TBA tracks.

“There may still be some surprises to come from one venue or another of delay or cancellation,” he said. “But we are intending to run as full a season as possible.”

Here is the American Flat Track schedule for 2020:

July 17-18 (Friday-Saturday): Volusia Speedway Park, Barberville, Florida

July 31-Aug. 1 (Friday-Saturday):  Allen County Fairgrounds, Lima, Ohio

Aug. 28-29 (Friday-Saturday): TBA, Northeast United States

Sept. 5-6 (Saturday-Sunday): Illinois State Fairgrounds, Springfield, Illinois

Sept. 11-12 (Friday-Saturday): Williams Grove Speedway, Mechanicsburg, Pennsylvania

Sept. 25-26 (Friday-Saturday): TBA, Texas

Oct. 2-3 (Friday-Saturday): Dixie Speedway, Woodstock, Georgia

Oct. 9-10 (Friday-Saturday): TBA, North Carolina

Oct. 15-16 (Thursday-Friday): AFT season finale, Daytona Beach, Florida