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McLaren appoints Ben Priest as vice president, Americas to push commercial efforts in the U.S.

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The McLaren Group has announced the appointment of Ben Priest as its new vice president, Americas – Partnership Development to spearhead the company’s focus on commercial interests in the United States.

McLaren is currently going through a period of change following the resignation of long-running chairman Ron Dennis at the end of last year.

Dennis spent 35 years at the helm of McLaren, but was replaced by American commercial expert Zak Brown, who became executive director.

On Thursday, McLaren announced the arrival of Priest in a new role, having previously worked with Brown at marketing agency JMI.

“Based in New York and reporting to CEO Ekrem Sami, Ben joins the Partner Development team at McLaren Marketing, the global sports and technology brand’s dedicated in-house activation agency,” a statement from McLaren reads.

“Tasked with developing innovative partnerships for McLaren throughout his territory, with a particular focus on Silicon Valley as the spiritual heart of the US technology and innovation industry, Ben brings to McLaren his considerable marketing agency expertise.

“Most recently Vice President of Business Development at a leading New York agency that represents many iconic athletes, Ben has spent the majority of his career in motorsport.

“After co-founding his own agency, he previously led the North America Partnership Development division for JMI, the largest global motorsport marketing agency, and was involved in consulting the entry to motor racing for several of the most prominent new brands in recent years.

“His appointment forms a key part of an ambitious global marketing strategy aimed at utilising the global reach and power of McLaren as an iconic sports and technology brand that now includes its fast-growing McLaren Applied Technologies business.”

“I’d like to welcome Ben to McLaren as part of our ambitious global marketing strategy,” Brown said.

“He brings with him considerable expertise that will help us unlock new business in the US and, in particular Silicon Valley, where there are fantastic, untapped opportunities for our brand.”

“I’m extremely excited and proud to be joining the team at McLaren,” Priest added.

“I have a great deal of respect for the company both as a race team and, increasingly, as an exciting technology brand with innovation at the heart of everything we do.

“North America, and the US in particular, presents a fantastic growth opportunity for us, and one which I’m already very focused on exploring.”

Brown recently spoke to NBC Sports about the need for Formula 1 to grow its presence in the United States, believing that a second race would help its efforts to crack into a market brimming with potential.

Priest’s appointment marries up with Brown’s focus on the United States, and comes at a time when McLaren is lacking a title sponsor that could add an injection of cash to its F1 efforts.

Lewis Hamilton receives Daytona 500 invitation from Bubba Wallace

Lewis Hamilton Bubba Wallace
Rudy Carezzevoli/Getty Images
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Lewis Hamilton is a fan of the new NASCAR Cup Series team formed by Denny Hamlin and Michael Jordan to field a car for Bubba Wallace.

Will the six-time Formula One champion also be a fan in person at a NASCAR race in the near future?

Wallace is hoping so.

After Hamilton tweeted his support Tuesday morning about the news of a Hamlin-Jordan-Wallace team making its debut with the 2021 season, Wallace responded with a sly invitation to the Daytona 500.

Much would need to be worked out, starting with how much garage and grandstand access would be afforded for a 2021 season opener that likely would occur during a still ongoing novel coronavirus (COVID-19) pandemic.

But it would seem fitting given that Hamilton and Wallace have been two of the world’s most outspoken Black athletes about the quest for diversity and racial justice. Hamilton recently reaffirmed his commitment to activism after his donning a Breonna Taylor shirt sparked an FIA inquiry.

The idea of Hamilton attending the season opener already had legs, too. The Mercedes AMG Petronas F1 driver has expressed a desire to race the Daytona 500 after he has retired from Formula One.

He was a spectator (with racing legend Mario Andretti) at four-time champion Jeff Gordon’s final Cup race as a full-time in the 2015 season finale at Homestead-Miami Speedway. In 2011, Hamilton swapped cars with three-time champion Tony Stewart at Watkins Glen International.

Having rubbed shoulders with other racing greats so often, it only would be fitting if Hamilton — who is one victory from tying Michael Schumacher’s career record and also could tie the F1 record with a seventh championship this season — spent some time with the greatest basketball player of all time.

Jeff Gordon was flanked by Mario Andretti and Lewis Hamilton before the 2015 Cup season finale at Homestead-Miami Speedway (Jared C. Tilton/NASCAR via Getty Images).