Ross Brawn, Sean Bratches confirmed in top F1 roles

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Ross Brawn and Sean Bratches have been confirmed to key roles within Formula 1’s new leadership structure under new chairman/CEO Chase Carey.

Brawn, whose team won the 2009 World Championship with Jenson Button before laying the groundwork for Mercedes’ recent run of form, and who achieved a wealth of success with Michael Schumacher at Ferrari, has been installed as Managing Director, Motor Sports. Bratches, a former ESPN executive, will be Managing Director, Commercial Operations. It’s an undoubted key role in Brawn’s 40-year career.

Carey’s latter role was confirmed today as part of Liberty Media Corporation’s completed acquisition of the sport, which sees Bernie Ecclestone removed as CEO.

“I am delighted to welcome Ross back to Formula 1. In his 40 years in the sport, he’s brought his magic touch to every team with which he has worked, has almost unparalleled technical knowledge, experience and relationships, and I have already benefitted greatly from his advice and expertise,” Carey said in a release.

“I am thrilled Sean is joining Formula 1. Sean was a driving force in building ESPN into one of the world’s leading sports franchises. His expertise and experience in sales, marketing, digital media, and distribution will be invaluable as we grow Formula 1.

“I look forward to working with Ross and Sean, as well as key current executives including Duncan Llowarch, our CFO, and Sacha Woodward Hill, our General Counsel, the FIA, Bernie and Liberty as we work together to make Formula 1 the best it can be for the teams, promoters and fans for years to come.”

The Brawn appointment sees him back in the sport several years after the end of his time with Mercedes, and not long after the release of his new book. He’s been consulting to Liberty Media for several months.

“It’s fantastic to be returning to the world of Formula 1,” Brawn said. “I’ve enjoyed consulting with Liberty Media these last few months and I’m looking forward to working with Chase, Sean and the rest of the Formula 1 Team to help the evolution of the sport. We have an almost unprecedented opportunity to work together with the teams and promoters for a better F1 for them and, most importantly, for the fans.”

Bratches has more than 27 years experience and at ESPN, most recently served as Executive Vice President of Sales and Marketing.

“I’m very excited to be joining Formula 1 and contribute to the continued growth of this extraordinary global brand and sport,” Bratches said. “Formula 1 is one of few truly global tier one sports, and I am encouraged by the manifold opportunities to materially grow the business, work closely with current and future sponsors, race circuits, television rights holders as well as create next generation digital and on-site race experiences to best serve the Formula 1 fans.”

Max Verstappen, Sergio Perez and Formula One embrace the United States

Verstappen Perez United States
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Last week, Red Bull Racing revealed its new car, the RB19, and a new relationship with Ford Motor Co. in an event in New York City complete with drivers Max Verstappen, Sergio Perez and team principal Christian Horner.

It’s the first Formula 1 team to launch in the United States for 2023, but even that small move of the needle reflects a major shift in the attitude of both F1’s management and their teams – and the extent to which the American audience has fully embraced the sport.

“It’s something fantastic and unique, for the sport to be able to break it into the U.S,” Perez told NBC Sports. “The market is huge and it’s a huge opportunity for everyone involved, for the drivers, for the team. It’s always a huge market.”

Verstappen Perez United States
Sergio Perez finished fourth in the Unites States Grand Prix, but he was first with the fans.  – Jared C. Tilton/Getty Images

In 2023, Formula 1 will race three times in the United States and five times in North America. The Circuit of the Americas will host their 11th consecutive race in October before heading south to Mexico City. Miami returns for a second time in May on a temporary street course around the Hard Rock cafe and the third addition is in downtown Las Vegas in November.

With the Canadian Grand Prix on the schedule for June and the Brazilian Grand Prix in November, American fans are now in the ballpark of Europeans, who have eight events on the continent and one in England.

In 2022, Verstappen won every race in North America. He was kept from sweeping the hemisphere only by George Russell, who won in Brazil. That fact is less remarkable when one considers that Verstappen won 15 times in the season – nearly two-thirds of the races on the schedule.

By the time Formula arrived in Austin, Texas, for Round 20 of 23, Verstappen already had wrapped up his second consecutive championship.

“Sometimes it can be hard to replicate the season, but I think it’s the same as with the car, right? You always try to improve it,” Verstappen told NBC Sports. “And I always look at the little details that even when you have had a good race, you could have done better. And then of course you also learn from the bad races. So we always try to look for these little improvements and general experience you gain year after year.

“You try to do better, but of course it also depends a lot on the package you have.”

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Max Verstappen United States Grand Prix win was one of 15 for the drivers and 17 for Red Bull.
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Now Verstappen’s thoughts inevitably will turn to establishing a dynasty, and America will again play a pivotal role.

“I just enjoy what I’m doing,” Verstappen said.  “After the years in Formula One, when you have to be on top of your game and you gain a lot on your experience – in that sense nothing really can get to you anymore. Every year you just try to do the best you can. But a lot depends on the material around you. It’s always a bit of a guess. Start the season as fit as you can be and be well prepared. But if you don’t have the car, you’re not going to win the championship.”

Perez added two wins to Red Bull’s total, at Monaco and the Marina Bay Street course. With two of the US 2023 races on street courses, Perez hopes to close the gap on Verstappen and potentially be his chief rival for the championship.

“The strategy is clear; it is to maximize the potential of the car – and we believe we have a good car, but how good?,” Perez said “We don’t know what the competition is doing. We just give our best in building this car and we hope that it’s good enough to get us to win races.

“I think we have to work together as a team. At the same time. We both want to win the championship. It’s just having good compromise. The competition will be really strong out there, so we really need everything we possibly can get from each other.”

Formula One returns to the United States for Round 6 and the Miami Grand Prix on May 7.