AP Interview: Formula One’s new owners plan U.S. street race

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LONDON (AP) Formula One’s new owners plan to add a street race in the United States in an attempt to improve a sport which they feel stagnated under Bernie Ecclestone’s control.

Chase Carey, who ended Ecclestone’s four-decade reign as F1’s chief executive, told The Associated Press on Tuesday that the sport will no longer be run as a “one-man show.”

Carey, though, will be as dogged as the 86-year-old Ecclestone in negotiations with circuits, insisting that less-lucrative races in heartlands like Britain will have to prove they can become more profitable rather than being allowed to renegotiate hosting fees.

International sports and entertainment firm Liberty Media, which is controlled by 75-year-old tycoon John Malone, completed its takeover of F1 on Monday from investment fund CVC Capital Partners.

Driving growth in the United States is seen as a priority for Liberty, which also owns baseball’s Atlanta Braves and has investments in cable TV companies. F1 currently only makes one stop during the season in the United Sates – to Austin, Texas – but adding a street race is high on Liberty’s agenda.

“We would like to add a destination race in the U.S. in a location like New York, L.A., Miami, Las Vegas,” Carey said in a telephone interview. “We think we can create something that will be a really special event. Obviously the U.S. is all upsides for us. We haven’t invested in the way we need to build the U.S. market.”

The sport has remained stuck in the past, making “events feel a little tired,” while the modern media landscape was not grasped by Ecclestone, according to Carey.

“Bernie really ran a one-man show,” Carey said. “I don’t plan to run a one-man show.”

Although Ecclestone remains on board as an honorary chairman and will be an F1 adviser, power clearly now rests with Carey, who is a veteran Fox executive.

“The last half dozen years I think the business has not reached its potential,” Carey said. “With all the things you need to do to be competitive in an increasingly fragmented online world, you need an organization doing many things at the same time.”

Ecclestone was criticized for overlooking historic popular race venues to move into new, wealthier markets including Abu Dhabi, Bahrain and Azerbaijan, which held its first race last year. The German Grand Prix has been dropped from the 2017 calendar because of Hockenheim’s financial difficulties, while the British race at Silverstone is at risk because of hosting costs.

“Western Europe is important for us and to some degree we have to engage to make those races bigger and better than they are while respecting their heritage,” Carey said, while ruling out cut-price deals to keep historic races.

“We are willing to invest in the sport but we are the new guys so everyone wants to come in and figure it’s a chance to renegotiate. So I don’t think that’s the right mindset. We think these races (in places like Britain and Germany) should be bigger and more profitable and we are willing to work with promoters to figure out how to achieve that. That’s our goal.”

The takeover, which gives F1 an enterprise value of $8 billion and an equity value of $4.4 billion, comes as the series is poised for a shakeup.

Changes such as wider tires, car design, louder engines, and more overtaking opportunities are set to make F1 more exciting in a bid to win back a large chunk of unhappy fans amid flagging attendances at some races.

“We can certainly do things to make the race day more engaging, more exciting – make the race itself more exciting,” Carey said. “I have gone around and talked to lot of people and hear many of the same things about predictability, rules too complicated, engineers overtaking drivers, the engines could be faster, louder, cheaper.

“And so there are a number of things we can do to improve the race, the race day.”

Such as tapping into the “excitement and buzz” found at the NFL’s showpiece game and turning races into week-long festivals in host cities.

“What I would like to have is 21 Super Bowls,” Carey said. “Priority 1 is to make the races bigger and better. We have some great races like Singapore, Mexico and Abu Dhabi but we have to make all the races have an energy and excitement that really makes them unique events.”

Rob Harris is at http://www.twitter.com/RobHarris and http://www.facebook.com/RobHarrisReports

Max Verstappen, Sergio Perez and Formula One embrace the United States

Verstappen Perez United States
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Last week, Red Bull Racing revealed its new car, the RB19, and a new relationship with Ford Motor Co. in an event in New York City complete with drivers Max Verstappen, Sergio Perez and team principal Christian Horner.

It’s the first Formula 1 team to launch in the United States for 2023, but even that small move of the needle reflects a major shift in the attitude of both F1’s management and their teams – and the extent to which the American audience has fully embraced the sport.

“It’s something fantastic and unique, for the sport to be able to break it into the U.S,” Perez told NBC Sports. “The market is huge and it’s a huge opportunity for everyone involved, for the drivers, for the team. It’s always a huge market.”

Verstappen Perez United States
Sergio Perez finished fourth in the Unites States Grand Prix, but he was first with the fans.  – Jared C. Tilton/Getty Images

In 2023, Formula 1 will race three times in the United States and five times in North America. The Circuit of the Americas will host their 11th consecutive race in October before heading south to Mexico City. Miami returns for a second time in May on a temporary street course around the Hard Rock cafe and the third addition is in downtown Las Vegas in November.

With the Canadian Grand Prix on the schedule for June and the Brazilian Grand Prix in November, American fans are now in the ballpark of Europeans, who have eight events on the continent and one in England.

In 2022, Verstappen won every race in North America. He was kept from sweeping the hemisphere only by George Russell, who won in Brazil. That fact is less remarkable when one considers that Verstappen won 15 times in the season – nearly two-thirds of the races on the schedule.

By the time Formula arrived in Austin, Texas, for Round 20 of 23, Verstappen already had wrapped up his second consecutive championship.

“Sometimes it can be hard to replicate the season, but I think it’s the same as with the car, right? You always try to improve it,” Verstappen told NBC Sports. “And I always look at the little details that even when you have had a good race, you could have done better. And then of course you also learn from the bad races. So we always try to look for these little improvements and general experience you gain year after year.

“You try to do better, but of course it also depends a lot on the package you have.”

Verstappen Perez United States
Max Verstappen United States Grand Prix win was one of 15 for the drivers and 17 for Red Bull.
(Gongora / NurPhoto via Getty Images)

Now Verstappen’s thoughts inevitably will turn to establishing a dynasty, and America will again play a pivotal role.

“I just enjoy what I’m doing,” Verstappen said.  “After the years in Formula One, when you have to be on top of your game and you gain a lot on your experience – in that sense nothing really can get to you anymore. Every year you just try to do the best you can. But a lot depends on the material around you. It’s always a bit of a guess. Start the season as fit as you can be and be well prepared. But if you don’t have the car, you’re not going to win the championship.”

Perez added two wins to Red Bull’s total, at Monaco and the Marina Bay Street course. With two of the US 2023 races on street courses, Perez hopes to close the gap on Verstappen and potentially be his chief rival for the championship.

“The strategy is clear; it is to maximize the potential of the car – and we believe we have a good car, but how good?,” Perez said “We don’t know what the competition is doing. We just give our best in building this car and we hope that it’s good enough to get us to win races.

“I think we have to work together as a team. At the same time. We both want to win the championship. It’s just having good compromise. The competition will be really strong out there, so we really need everything we possibly can get from each other.”

Formula One returns to the United States for Round 6 and the Miami Grand Prix on May 7.