New F1 CEO keen for ’21 Super Bowls’ per season, U.S. expansion

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Newly-appointed Formula 1 CEO Chase Carey has set his sights on expanding race weekend events and turning each race into its own Super Bowl-style event.

Carey was appointed F1 chairman back in September before becoming CEO on Monday following the completion of Liberty Media’s takeover of the series.

Long-standing CEO Bernie Ecclestone resigned from his role to make way for Carey, who will run F1 alongside commercial chief Sean Bratches and ex-Ferrari and Benetton technical boss Ross Brawn.

Carey confirmed on Tuesday that the decision to change F1’s management structure was sparked by Liberty’s belief that the series had not reached its full growth potential in recent years.

Speaking on CNBC’s Squawk Box, Carey identified sponsorship as being a key area where F1 could grow quickly, as well as stressing the need to increase the show surrounding race weekends, drawing a comparison to the Super Bowl.

“The one that grows the fastest is sponsorship,” Carey said when asked about revenue streams.

“Right now we have a one-man sponsorship [team]. There are many categories we’re not selling into. We have signage we’re not selling. We need to execute on that.

“The opportunity in the event side is to make our events bigger, broader. We have 21 events… we need 21 Super Bowls.

“Realistically, they should be weeklong extravaganzas with music and activity, not just at the track. Over time the goal is to grow that dimension.”

Carey also wants to harness the popularity and global awareness of F1’s star drivers, identifying Lewis Hamilton and Max Verstappen as two of the sport’s top names that need to be more accessible to fans.

“We have great stars. Lewis Hamilton, Max Verstappen, an 18-year-old who broke out,” Carey said.

“We have wonderful stars, incredible cars. We have to create the vehicles to allow the fans to connect to them.”

Liberty’s arrival as F1’s new owner has led to much speculation that it is set to expand the sport’s presence in the United States, a market that has traditionally proven difficult to crack.

Currently there is just one annual grand prix held in the United States, taking place at Circuit of The Americas in Austin, Texas, but Carey wants to bring F1 to some of America’s biggest cities.

“The U.S. is a real opportunity for us. There’s real upside for us in the U.S. market,” Carey said.

“We want destination cities: Miami, Los Angeles, New York, Las Vegas. That way, people would come to for a weeklong event.”

IndyCar releases schedule for 2023 season

IndyCar schedule 2023
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The NTT IndyCar Series’ 2023 schedule will feature the same number of races and tracks as this season with some minor reshuffling of dates.

IndyCar will open the 2023 season March 5 on the streets of St. Petersburg, Florida, and will conclude Sept. 10 at WeatherTech Raceway Laguna Seca in Monterey, California. The 107th Indy 500 will take place May 28 at Indianapolis Motor Speedway.

The 17-race schedule will conclude with a stretch of eight races in the final nine weeks.

“The NTT IndyCar Series is on an impactful upward trajectory, making progress at a pace that befits our thrilling style of competition,” Penske Entertainment Corp. president and CEO Mark Miles said in a release. “The 2023 season provides an opportunity to further build on this trend, bringing our sport and its stars to more markets and households and reaching new consumers across the globe.”

There will be 15 events on NBC: 13 races (including six of the final seven) plus Indy 500 qualifying May 20-21. There also are three races on USA Network and the Toronto race exclusively on Peacock. All races on NBC and USA also will have live simulstreams on Peacock.

In partnership with NBC Sports, the 2022 IndyCar season was the most-watched in six years and the most-watched across NBC Sports on record. The 2022 season also was the most streamed season on record.

“We’re very excited for our 2023 NTT IndyCar Series schedule and to build on this past season’s viewership milestones,” NBC Sports vice president of programming Mike Perman said in a release. “In providing comprehensive coverage across NBC, Peacock and USA Network, NBC Sports is once again looking forward to telling the stories of these world-class drivers and this compelling series.”

Notable elements on the 2023 schedule:

–There will be the same balance of seven road course races, five street courses and five ovals.

–St. Pete will be the season opener for the 13th time.

–The Chevrolet Detroit Grand Prix will move from Belle Isle to the streets of downtown.

–The NASCAR doubleheader weekend at the IMS road course will shift to mid-August.

–The World Wide Technology Raceway event will move from Saturday to Sunday.

Start times for the 2023 events will be announced at a later date.

Here’s the 2023 IndyCar schedule:


Date Race/Track Network/Platform
Sun., March 5 Streets of St. Petersburg NBC, Peacock
Sun., April 2 Texas Motor Speedway NBC, Peacock
Sun., April 16 Streets of Long Beach NBC, Peacock
Sun., April 30 Barber Motorsports Park NBC, Peacock
Sat., May 13 Indianapolis Motor Speedway (Road Course) NBC, Peacock
Sun., May 28 The 107th Indianapolis 500 NBC, Peacock
Sun., June 4 Streets of Detroit NBC, Peacock
Sun., June 18 Road America USA Network, Peacock
Sun., July 2 Mid-Ohio Sports Car Course USA Network, Peacock
Sun., July 16 Streets of Toronto Peacock
Sat., July 22 Iowa Speedway – Race 1 NBC, Peacock
Sun., July 23 Iowa Speedway – Race 2 NBC, Peacock
Sun., Aug. 6 Streets of Nashville NBC, Peacock
Sat., Aug. 12 Indianapolis Motor Speedway (Road Course) USA Network, Peacock
Sun., Aug. 27 World Wide Technology Raceway NBC, Peacock
Sun., Sept. 3 Portland International Raceway NBC, Peacock
Sun., Sept. 10 WeatherTech Raceway Laguna Seca NBC, Peacock

*dates and networks/platforms are subject to change