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Steak ‘n Shake back for third year with RLL Racing

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SONOMA, CA - SEPTEMBER 17: Graham Rahal, driver of the #15 Steak ’n Shake Rahal Letterman Lanigan Racing Honda, drives during qualifying for the GoPro Grand Prix of Sonoma at Sonoma Raceway on September 17, 2016 in Sonoma, California. (Photo by Lachlan Cunningham/Getty Images)

Lachlan Cunningham

Steak ‘n Shake will return to Rahal Letterman Lanigan Racing for its third season, with a four-race primary sponsorship program of Graham Rahal’s No. 15 Honda.

It’ll be on the car for the season opener at St. Petersburg, the 101st Indianapolis 500 and two other key races - Rahal’s home race in Mid-Ohio and a key market for the company at Gateway, just outside St. Louis.

The RLL commercial team is renowned for its partner procuring ability and Steak ‘n Shake continues alongside others such as United Rentals, Manitowoc and Hyatt, the latter of which was seen last weekend at Phoenix under the “World of Hyatt” banner.

“It’s great to have Steak ‘n Shake on board for another season,” Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing, said in a release.

“Since the beginning of the partnership, it has been a great pleasure working with Sardar Biglari and everyone at Steak ‘n Shake. The pride they have in their company and their enthusiasm for Indy car racing is impressive. The fan support also continues to be a source of pride for the team and we can’t thank the fans enough for all of the positive reinforcement. We are going to do everything in our power to produce another race-winning season for Steak ‘n Shake as well as our other partners.”

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