Australian Grand Prix puts ‘shoey’ can cooler up for sale to fans

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Daniel Ricciardo brought “The Shoey” to Formula 1 last year on a few podiums, including his only win of the year at the Malaysian Grand Prix.

The concept is an interesting one – you’re drinking out of a sweaty race boot after a full day’s work.

Ricciardo did his first one himself at the German Grand Prix, his 100th Grand Prix, while he also got his Australian countryman Mark Webber (Spa) and English actor Gerard Butler (Austin) to get in on the act.

Luckily, good on Ricciardo’s home country as the Australian Grand Prix has actually created a ‘Shoey’ can cooler – available mid-March for 15 Australian dollars. The Australian Grand Prix is on NBCSN on March 26, to kick off the 2017 season.

Thanks to the Australian Grand Prix and freelance journalist Josh Kruse for the spot.

This is a brilliant piece of merchandise that cashes in on Ricciardo’s success and his celebration style, but allows for all the fun of a “Shoey” without the consequences of drinking out of a race boot.

Looks like shots in the grandstands of fans drinking from this type of boot may be something we need to look out for.