Three-time world champion Lewis Hamilton hopes Formula 1’s owner Liberty Media will “do something new” with the sport as he believes it has become “outdated”.
Liberty completed an $8 billion takeover of F1 in January, with American executive Chase Carey becoming the racing series’ new CEO and chairman following Bernie Ecclestone’s departure.
Liberty’s plans for F1 remain largely unclear, but areas that have been hinted at include greater fan engagement and a push to expand the sport in key markets such as the United States.
Speaking to BBC Radio 5 Live, Hamilton expressed his desire to see change from Liberty and make F1 great again.
“I don’t feel Formula 1 is winning, and it hasn’t been for a long time. That is to do with rule changes and not engaging the fans enough,” Hamilton said.
“There still is a great following in Formula 1 and I am excited for the new owners coming in and I hope they do something new.
“Formula 1 is a bit outdated. If you look at other sports, they are further ahead in the entertainment factor. Formula 1 is really catching up and they have a lot of catching up to do.”
Hamilton enters 2017 chasing a fourth world title, having tasted success in 2007, 2014 and 2015, the latter two coming with his current Mercedes team.
Mercedes launched its new car for the 2017 season, the W08 Hybrid, earlier today at Silverstone in England, with Hamilton on hand for the unveil.