Construction equipment manufacturer JCB has pegged a deal with Williams Martini Racing, to see the logo on the rear wing endplate of the Williams FW40 chassis, Felipe Massa and Lance Stroll’s helmets, and the full crew uniforms after the British Grand Prix.
Interestingly, the team’s release says this will be the first of “a number” following the signing of Stroll this season.
Company chairman Lord Bamford caught the racing bug in the early 1970s and, according to the team, the JCB Dieselmax car still holds the world diesel land speed record of 350.052mph, more than a decade after it was set on the Bonneville Salt Flats in Utah, USA.
“I am an engineer and a manufacturer and designing and engineering innovative products is at the core of what JCB does,” Bamford said in the release.
“We frequently combine our engineering expertise with some of the best automotive technologies which means our machines are very fuel efficient and intuitive to operate. Our partnership with Williams Martini Racing builds on that innovative and technological link and our company’s long association with motorsport.”