Force India has announced the start of a multi-year partnership with the Breast Cancer Care charity that will see its Formula 1 cars race with a pink ribbon, starting at this weekend’s Monaco Grand Prix.
Force India turned its cars pink for the 2017 season after striking a sponsorship agreement with BWT, and will now incorporate the pink ribbon – the global symbol for breast cancer – into its livery.
As per the team, “the focus races will be Monaco, Montreal, Silverstone, Austin and Mexico City where the Breast Cancer Care and pink ribbon will be positioned on the top of the chassis.”
“Our cars turning pink created a lot of positive buzz and it’s a pleasure to be able to harness this feeling to raise awareness for such an important cause and charity,” Force India team principal Dr. Vijay Mallya said.
“We are proud to be working with Breast Cancer Care to bring their work into the spotlight and take advantage of Formula 1’s global reach to improve the lives of everyone affected, directly and indirectly, by breast cancer.”
Andy Harris, director of fundraising and marketing at Breast Cancer Care, added: “Today we are announcing an exciting new partnership with Sahara Force India – and we couldn’t be more delighted.
“Together our goal is to reach more people affected by breast cancer faster. Force India is committed to working with Breast Cancer Care to help achieve our ambition of doubling the number of men and women we support by 2020.
“We want to make sure everyone affected by this life-threatening disease gets the care and support they need to help them through one of the most difficult challenges they could ever face.”