Formula E has announced a new partnership with Disney ahead of the release of the highly-anticipated Cars 3 movie next month.
The latest installment of the animated film series sees main character Lightning McQueen (Owen Wilson) face a new rival in the form of Jackson Storm (Armie Hammer) and consider his racing future.
Ahead of Cars 3‘s release on July 14, Formula E has confirmed that extensive trackside branding and activities for fans surrounding the film will continue at this weekend’s Berlin ePrix, having gotten underway at the last race in Paris.
“Disney and Formula E will also be producing a series of content featuring Formula E drivers giving their insight into what it takes to be a champion,” a statement from Formula E adds.
“The content will be refreshed on a monthly-basis throughout the year, and is aimed at both kids and parents. It will feature across Disney’s owned TV and digital platforms, as well as Formula E’s owned platforms.”
“Teaming up with Disney epitomizes the uniqueness of the FIA Formula E Championship and our epitomizes engage the next generation of sports fans,” Ben Padley, global marketing and brand director at Formula E, said.
“Formula E races in the center of the most iconic cities in the world and our collaboration with Disney is a truly authentic way to showcase our electric street racing series and the raw driving skills of our drivers.”
“I’m so excited to join Andretti United Extreme E,” Munnings said in a release. ““I was really intrigued when I first heard about Extreme E, I just knew I had to be involved. The male / female racing partnership is a fantastic and exciting new concept. The season has incredible locations and the racing will be very exciting. It will be a new challenge for the teams and drivers, and I’m so thrilled to be working with such a strong team.
“The championship is a really innovative concept, it’s combining motorsport and science and will produce an important legacy in each race location. Bringing the platform that motorsport has in line with the awareness that the planet needs right now is awesome and a really important message.”
Said Hansen: “Going into the Extreme E will be a new chapter in my career, one that I am extremely excited about. It is something brand new, not only for me, but the whole of motorsport. The format is something
we’ve never seen before. I’m also delighted to be able to carry the message of something bigger – talking about the environment and doing something good for the world – that’s something that really drives me. It’s going to be a big adventure in life to see these locations and I’m going to do my best in carrying this responsibility and hopefully making people aware of the challenges we have in the world, together with our passion for racing.”