FIA Formula E has announced that technology company Qualcomm will be the title partner for the upcoming New York City ePrix as the all-electric series gears up to hit the United States in three weeks’ time.
New York City will play host to its first motorsport event in Red Hook on July 15-16, acting as the penultimate round of Formula E’s third season.
Qualcomm has been a key partner for Formula E since the series’ inception in 2014, and will now act as the New York race’s title partner after acquiring the naming rights, as announced on Monday. The event will be formally called the ‘Qualcomm New York City ePrix’.
“As one of our founding partners – and now for the first time a race title partner for one of the most anticipated races of the season – Qualcomm Technologies’ continued support and commitment to Formula E has been instrumental,” Formula E CEO Alejandro Agag said.
“We share many of the same values in the field of innovation and technology transfer, which we’ve already seen with unique wireless charging concepts.
“I’m looking forward to making history in New York by bringing Formula E to the Big Apple for the first time – it’s going to be an unmissable event.”
Derek Aberle, president of Qualcomm Incorporated, added: “Qualcomm inventions enable widespread innovation, just as motorsport fuels the evolution of the automotive industry.
“Formula E, including this Qualcomm ePrix race in New York City, is a great testbed for our automotive breakthroughs such as wireless electric vehicle charging.
“We look forward to continuing our collaboration with Formula E to promote the benefits of the latest vehicle technologies as cars become more connected, autonomous and electric.”