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F1 announces new partnership with Snapchat for select races

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Formula 1 has announced a new partnership with major digital platform Snapchat for select races across the remainder of the 2017 season.

As part of the sport’s movements to embrace more social media and new platforms, Snapchat will provide coverage of race weekends in Great Britain, Singapore, Japan, the United States, Mexico, Brazil and Abu Dhabi through the remainder of the season.

“This is the first step towards expanding our social media strategy. Right from the start, we have said we want to work with partners to bring fans closer to the amazing show that is Formula 1, an incredible mix of technology and individual talent – and Snap fits that bill,” Frank Arthofer, head of digital and new business, Formula 1.

“We need to continue to bring new fans to the sport – by reaching out to them on social media platforms with behind the scenes, fun and engaging content. Snap’s platform is one of the most popular among ‘millennials,’ a sector we are particularly keen on attracting, as it represents the future of our sport.”

Ben Schwerin, vice president of partnerships for Snap Inc. added: “We want to work with the most iconic sporting organizations in the world, that are beloved by our global community of passionate and highly engaged fans – and working with Formula 1 has been at the top of our wish list for a long time.

“Our goal is simple – we want to make being a fan more fun no matter where you are and Snapchat offers unique and creative ways to experience it with their closest friends.

“We are honored to be the first platform they are partnering with, and are excited to start offer their teams, partners and advertisers an opportunity to reach millions of Snapchatters around the globe.”

The policy acts as a turnaround from F1 under new owner Liberty Media. The sport’s previous management gave three-time world champion Lewis Hamilton a warning about breaching filming guidelines for filming on Snapchat last year.

Here’s the remainder of the release from F1 about its new partnership with Snapchat.

Today Formula 1® and Snap Inc. announced a new global partnership to cover its upcoming Grand Prix races on Snapchat’s curated editorial platform, Discover.

The deal marks Formula 1’s first commercial collaboration with a major digital and mobile-first platform, and will officially kick-off this weekend, with coverage of the 2017 Formula 1 Rolex British Grand Prix on Sunday through Snapchat’s Our Stories.

This partnership with Snap is part of the ongoing Formula 1 strategy to develop the sport on several digital platforms, and of course the Official F1® App and formula1.com. Our Stories, one of three types of content on Snapchat’s Discover platform, are compilations of Snaps submitted from Snapchatters at events and locations around the world, and curated by teams of editors and producers at Snapchat.

Our Stories allow Snapchatters at the same event to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the atmosphere and excitement. After this weekend’s inaugural Our Story at the British Grand Prix, Snap will cover the races in Singapore, Japan, the US, Mexico, Brazil and Abu Dhabi.

NHRA: Dodge/Mopar unveils new Charger SRT Hellcat Funny Car in Denver

Photos/video courtesy Dodge/Mopar
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If you’re a fan of NHRA Funny Car racing and Dodge/Mopar, you may notice something different at this weekend’s Dodge Mile-High NHRA Nationals at Bandimere Speedway in suburban Denver, Colorado.

Two-time (2011 and 2014) NHRA Funny Car champ Matt Hagan – who has won the last two NHRA national events in the last four weeks – will be piloting a newly-designed 2019 Mopar Dodge Charger SRT Hellcat, a 10,000-horsepower Funny Car that was unveiled this morning ahead of Dodge/Mopar’s premier NHRA national event.

The new Charger SRT Hellcat succeeds the former Mopar Dodge Charger R/T, which had been in use since 2015.

“We improved on the body design,” Hagan said of the new Charger Hellcat. “It was already a great design, a great body. But now, we’re going to have a little more downforce, a little more traction on these racetracks and it will be a huge performance advantage.”

The new Hellcat includes a number of innovations, including a new front splitter to increase downforce. Just like its predecessor, the R/T, the Hellcat will go head-to-head with Chevrolet’s Camaro in the NHRA Funny Car ranks.

“We will be able to press harder with more downforce on the nose, which translates into huge amounts of downforce on the run,” Hagan said.

According to a media release, the new Hellcat features major design changes in three key areas: the front end, bodysides and burst panel placement:

* “At the front, the shape of the nose has been tweaked and a new splitter (photo), built of carbon fiber and Kevlar like the rest of the Funny Car body, has been added. The splitter substantially mimics the look and shape of the production vehicle’s splitter while generating greater downforce to help plant the Funny Car to the track.

* “Bodyside scallops have been redesigned to more closely identify with the production Hellcat while also enhancing on-track function and performance. The deeper character lines provide greater visual ties to the street version of the Hellcat, while also helping to mitigate the “body burn” common on all Funny Cars due to the close positioning of the exhaust headers.

* “The location of the burst panel on the hood has also been reworked. The panel is now centered over the top of the engine to more efficiently release energy and pressure in the event of engine issues, a common occurrence in race cars that are pushed to the razor’s edge of performance.”

Since the R/T was first introduced into the Don Schumacher Racing corps, it has gone on to 50 wins, 42 runner-up finishes and 40 No. 1 qualifiers in NHRA national events and one NHRA Funny Car World Championship (Ron Capps, 2016).

The new Charger SRT Hellcat, which can exceed 330-plus mph and covers 1,000 feet in under four seconds, is the drag strip version of the supercharged, 707-horsepower production Dodge Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.

While Hagan will drive the first Hellcat, his other three Dodge-powered DSR teammates – Capps, Jack Beckman and Tommy Johnson Jr. – will soon take delivery of their own versions of the car over the remaining 11 races of the 2018 season.

One day after winning two weeks ago at Norwalk, Ohio, Hagan and crew chief Dickie Venables put the new Hellcat through its paces with several test runs. The results were so strong that it was decided to debut the car at Denver and run all qualifying and elimination rounds with it.

“We made four good, solid runs in testing at Norwalk,” said Hagan. “We put the body through a lot of different things and were really, really pleased with it.

“I really think it’s going to translate over to performance on the race track, and hopefully more win lights in the future.”

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