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Kligerman: Formula E is an Instagram hit, but attending a race is an out-of-focus experience

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NEW YORK — On a rare Sunday off (after a few days in the pits covering one of the oldest and most popular racing series in the world), I decided to spend my day attending one of the world’s newest racing series, Formula E.

If you haven’t heard, it’s an all-electric Formula car series (think F1 with electric cars).

The race was being held in, as the CEO of the new series called it, “The Capital of the World” — New York. Specifically, a picturesque setting near a landing area for cruise ships in the Red Hook neighborhood of Brooklyn. This fittingly positioned NYC’s famous Manhattan skyline as the backdrop for many pictures of the cars and track.

Formula E is car racing’s first disrupt-the-status-quo tech startup built on a Silicon Valley vibe, social media buzzwords and celebrity endorsements. Like the provincial tech companies of the West Coast, it was born because a couple of people believed there was an insatiable appetite for something that didn’t exist.

Mitch Evans (NZL), Spark-Jaguar, Jaguar I-Type on track in front of the New York skyline during the New York City ePrix. (Photo by Andrew Ferraro/LAT Images)

An eco-friendly, bring-it-to-the-people, electric-car test bed.

And car manufacturers the likes of BMW, Audi, Citroen, Renault, and Jaguar agreed and all joined.

The world’s tabloid hogs have joined, too, such as Leonardo DiCaprio, Richard Branson and (in attendance at the Brooklyn event) Michael Douglas, and Chris Hemsworth. The only thing missing amongst the Instagram-friendly metrics are what most racing series tout first — fans.

But before I go any further, full disclosure: I attempted to race in this series a couple years ago. It was 2014, and my NASCAR Cup team had folded. It seemed through a friend who was a CMO at an energy company that there might be a way to swing getting into a Formula E car.

It wasn’t to be as it was too new, too foreign, and we quickly got distracted by other opportunities. But ever since, I have kept a keen eye on its development.

Bring on NYC.

I was excited to view the upstart series up close. But after a little too much caffeine in the form of a coffee, a bigger coffee and then an energy drink to get home from New Hampshire. I wouldn’t rest my overly caffeinated body until 2:30 a.m. that day. It was a struggle to awake.

Awaiting me was a media credential. But it was to lay dormant as I decided to bring my girlfriend and conned my best friend into joining us. Mostly because he lives in Brooklyn, and this event has zero parking. The official travel guide tells you, “Not to bring a car.”

Certainly odd for a car race but understandable being in NYC. So I parked at my friend’s apartment, and we Ubered.

The Arrival

As we approached the ride-share dropoff zone, I oddly felt devoid of that half-euphoric, half-anxious feeling of attending a new racing series.

I turned to my friend and Blondie to say I remembered attending my first F1 race in Montreal at 14 years old and being able to hear the cars from 2 miles away. The city was overflowing with Formula One fever.

Antonio Felix da Costa (PRT) and Amlin Andretti, Spark-Andretti, ATEC-02 race during the New York City ePrix in Brooklyn. (Photo by Alastair Staley/LAT Images)

I’ll never forget walking up to the corner just before the hairpin at the Montreal circuit, as practice just had started and an F1 car approached. It sounded like a fire-breathing, human-slaying alien spacecraft was rapidly coming our way, and it was not going to be pleasant.

Suddenly, the sound was all around us in a flash of yellow, an ear-piercing scream and a loud BOOM! The Jordan F1 car of Timo Glock streaked past where I was standing. As he shifted gears, the sound and explosion hit me in the chest so hard, I could barely breathe.

It, to this day, is one of my favorite memories in life.

This event was not going to provide that.

Obviously one of the biggest departures from traditional motor racing is the cars don’t make a lot of sound. That’s part of what allows them to race in The Capital of The World. There are no issues with deafening sound reverberating through NYC’s already overflowing boroughs.

As we told our Uber driver to stop, a few Formula E signs were plastered on the walls around us. He asked, “What is this?” and my friend said, “It’s like a Formula One race.” The Uber driver replied, “Who knew? That is cool.” Not exactly a good sign for the promotion of the event.

Nonetheless, I felt good about being able to buy three tickets if our driver had no idea it was happening.

Except when we went inside, the ticket building was completely empty. We abruptly were told it was sold out and actually had been for months. Even though on Friday, Ticketmaster indicated (for $85, mind you), there were tickets available … odd.

G.H. Mumm champagne was served at the inaugural ePrix Race in Brooklyn. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

We were told we could have free general admission tickets and maybe could get in with them. And this was something I knew Formula E did in its first season as a way to get people to come. I’ve always thought this was brilliant.

From there we went into the stringent security lines, where I got my first glance at what I will refer to as “the clientele” and not “fans.”

Two young men in front of me were the embodiment of the clientele. Both almost identically dressed in expensive, perfectly pressed, white button-down shirts, light tan belts and navy blue linen chinos.

I must have missed the memo.

One wearing Oliver Peoples glasses (if you ever go to an Oliver Peoples store, they will remind you President Obama wears their glasses) turned to the other as they were going through the security scanner. He remarked, “This certainly isn’t like Monaco,” and his friend nodded. Aside from wanting to punch him square in the face, I knew I was in for an experience only the Europeans can provide.

Fans enjoy a champagne toast during the inaugural ePrix Race in Brooklyn. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

I call it, “European Exclusionary Events,” where they invite you to spend money to feel superior to the others around you. Hence our free ticket allowed us in, but Mr. Oliver Peoples took a very visible red carpet-lined hard left into the E-Motion club, and we were forced down a route past a port-a-potty.

The Europeans love this sort of thing, because it makes an event feel exclusive – as if you have done something to deserve the first-class version of race attendance.

But Americans do not. Sure we have courtside seats in basketball, but the guy who got a ticket from his company raffle can be sitting right behind Kim Kardashian. American events are put on to make everyone feel inclusive. Formula E missed that memo.

But I digress.

As we entered the general admission area known as “E-Village,” it was not overflowing but definitely not sparse. Scattered throughout were a few informational and promotional booths from car manufacturers and racing simulators. Par for the course at a race.

And here I bumped into a friend who lives in Brooklyn. He knew nothing about racing but had brought his wife and twin babies in a stroller. It was free and a block from their place, and the electric racing ensured their babies would be OK with the sound.

It definitely wasn’t something that would happen at a NASCAR race. I thought that was very cool.

The Race

The schedule listed a 1 p.m. start, and as 1 p.m. came, everyone in the E-Village excitedly was listening for a signal or sign that the race had started. And then suddenly at 1:05 a group of cars rounded the hairpin adjacent to the E-Village. There was no warning (not even a race announcer) and the only reason you knew was the chirping of the tires and smashing of bodywork.

Surely, they must have forgotten to turn up the race announcer. But as the laps continued, it became clear they had not put any speakers in the E-Village area. So here we were with what seemed a couple thousand people desperately wondering what the hell was going on.

The start of the New York City ePrix in Brooklyn. (Photo by Steven Tee/LAT Images)

This was incredibly perplexing because the whole selling point as an attendee of Formula E was that it was quiet enough to foster conversation. And to be able to hear the announcers so well they even could play team radios over the loudspeakers, so you could be immersed in the race.

Guess it didn’t apply to the free tickets and the people the series desperately should be trying to impress.

I became Formula E’s best friend as I informed people left and right about the rules and who was leading the damn race. At the other end of the E-Village was a nice lounge area with a big screen TV sponsored by VISA but with no volume. So once again, I was the on-the-ground Formula E informant, letting people know why they were pitting and what the energy percentage meant.

But the best part occurred as the race came to a close, as you only knew it was over because of the fans in the frontstretch grandstand that rose to give the winner a standing ovation. As the cars made their cooldown lap, a fan turned to me and said, “I think this is when they go pit and change cars.” To which I replied, “Uhh, no. It’s over. That was the winner.”

But then as the cars continued to trickle through the corner on the cooldown lap, another person asked, “Why are they going so slow?!?”

Winner Sam Bird (GBR), DS Virgin Racing, Spark-Citroen, Virgin DSV-02, celebrates on the podium with Felix Rosenqvist (SWE), Mahindra Racing, Spark-Mahindra, Mahindra M3ELECTRO, and Nick Heidfeld (GER), Mahindra Racing, Spark-Mahindra, Mahindra M3ELECTRO after the New York City ePrix. (Photo by Sam Bloxham/LAT Images)

It was clear with no info whatsoever, these attendees might be there until Tuesday wondering what happened to the race.

Why was it like this?

I stood at one of the exit gates to survey the crowd as the attendees and clientele left the grandstands. I begged the event for a redeeming quality, something to make me want to come back, but to no avail.

It suddenly became clear as I looked at photos of the massive but mostly unfilled E-motion VIP club for Instagram “influencers” — celebrities, media, and marketing chiefs.

Was it that this event was not for you or me? That the series wasn’t aiming to impress a race fan such as myself? (A race fan who loved this form of racing so much, I responded “open wheel cars with little to no downforce and 1000 horsepower engines on city street tracks” when asked 10 years ago what my perfect race series would be.)

Everyone attending with me began to refuse to call it a race event and started using words such as “promotional display” and “a massive advertisement.”

It became clear that Formula E is for the sponsors, the car manufacturers and the series to have media outlets talking about how they have a presence in the future of the world.

So the CMOs, marketing managers and executives in linens and sports coats can walk into boardrooms with PowerPoint slides of their logos being called “eco-friendly” in the media. And use social media buzzwords such impressions, engagement and KPI (key performance indicator) while showing their logos with Instagram “influencers” drinking champagne and being eco-friendly.

Formula E is an event that has a purpose but to entertain you would be a stretch. It’s much like in school when the teacher tells you you’re watching a movie, and it turns out to be an instructional video. It’s a relief you’re watching a movie, but you still need to learn.

This is Formula E.

You’re provided a race and a damn good one at that. But it’s clear, the truth is it’s for show and not the kind that entertains.

NHRA Norwalk winners: Blake Alexander, Hagan, Gray, Krawiec

Norwalk winners, from left, Tanner Gray, Eddie Krawiec, Blake Alexander and Matt Hagan. Photo and videos courtesy NHRA
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Blake Alexander captured his first career NHRA Top Fuel win, winning Sunday at the Summit Racing Equipment Nationals at Summit Motorsports Park in Norwalk, Ohio.

Alexander becomes the 105th different winner in NHRA Top Fuel history.

Alexander won the race with a 4.011-second pass at 297.81 mph, defeating Terry McMillen.

“It felt really good,” Alexander said afterward. “I got a little emotional because I’ve tried to do this my whole life. I’ve come close but have lost sponsors, thought I was never going to drive the car again and basically we have gone through everything to climb back to the top.”

Alexander qualified 12th for the event and defeated three of the sport’s heavyweight drivers – Don Schumacher Racing pilots Antron Brown, Tony Schumacher and Leah Pritchett – before entering his second career final round.

In Funny Car, Matt Hagan earned his second event of the season with a run of 4.094 seconds at 288.21 mph over points leader Courtney Force.

It was Hagan’s first win since the season-opening race at Pomona, California.

“We just had a good solid car all weekend,” Hagan said. “We qualified well and went down the race track pretty much every lap.

“It’s been a while since we turned on four win lights but it’s a nitro Funny Car; you never know what you’re going to get.”

Hagan was the No. 3 qualifier and defeated fellow DSR teammates Tommy Johnson Jr. and Jack Beckman, followed by Kalitta Motorsports’ J.R. Todd in the semifinals en route to meeting Force – who had qualified No. 1 – in the final round.

Courtney Force defeated John Smith, Shawn Langdon and her father, 16-time Funny Car champion John Force.

In Pro Stock, young Tanner Gray earned his third win of the season and eighth of his career. Gray covered the quarter-mile in 6.615 seconds at 209.62 mph, defeating two-time Pro Stock champion Erica Enders in the final round.

Gray becomes the only Pro Stock driver to reach the winner’s circle three different times this season.

“This was definitely a huge accomplishment,” Gray said. “We struggled a lot at the beginning of the season.

“We did a lot of testing and couldn’t really see where that hard work was because the results weren’t showing. It feels good to have finally turned a corner and see where all of the hard work has paid off.”

Gray defeated Chris McGaha, Matt Hartford and Drew Skillman prior to his final round win over Enders, who now has one win and four runner-up finishes in the first 12 races of 2018.

In Pro Stock Motorcycle, Eddie Krawiec won for the third time in his career at Norwalk with a pass of 6.923 seconds at 195.05 mph, defeating 2016 PSM champ Jerry “The Alligator Farmer” Savoie.

“It was a good one for me,” Krawiec said. “It’s been a good weekend for us. It was a struggle early on trying to dance through the rain drops.

“We were trying to get a handle on a new track and understand what it is we need to do. We were able to get it done and get our bike in the winner’s circle.”

Savoie is now 1-1 in final round appearances, with a win at Charlotte and runner-up Sunday.

The next NHRA national event, which kicks off the second half of the 24-race Mello Yello Drag Racing Series schedule, takes place July 6-8 at New England Dragway in Epping, N.H.

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FINAL FINISHING ORDER:

TOP FUEL: 1. Blake Alexander; 2. Terry McMillen; 3. Steve Torrence; 4. Leah Pritchett; 5. Tony Schumacher; 6. Richie Crampton; 7. Clay Millican; 8. Mike Salinas; 9. Doug Kalitta; 10. Antron Brown; 11. Pat Dakin; 12. Dom Lagana; 13. Kyle Wurtzel; 14. Chris Karamesines; 15. Brittany Force; 16. Luigi Novelli.

FUNNY CAR: 1. Matt Hagan; 2. Courtney Force; 3. J.R. Todd; 4. John Force; 5. Jack Beckman; 6. Shawn Langdon; 7. Robert Hight; 8. Ron Capps; 9. Tommy Johnson Jr.; 10. Jim Campbell; 11. Dale Creasy Jr.; 12. John Smith; 13. Del Worsham; 14. Bob Tasca III; 15. Jeff Diehl; 16. Tim Wilkerson.

PRO STOCK: 1. Tanner Gray; 2. Erica Enders; 3. Drew Skillman; 4. Bo Butner; 5. Jason Line; 6. Jeg Coughlin; 7. Vincent Nobile; 8. Matt Hartford; 9. Greg Anderson; 10. Alex Laughlin; 11. Deric Kramer; 12. Chris McGaha; 13. John Gaydosh Jr; 14. Wally Stroupe; 15. Charlie Westcott Jr.; 16. Kenny Delco.

PRO STOCK MOTORCYCLE: 1. Eddie Krawiec; 2. Jerry Savoie; 3. LE Tonglet; 4. Angie Smith; 5. Hector Arana Jr; 6. Angelle Sampey; 7. Andrew Hines; 8. Jim Underdahl; 9. Matt Smith; 10. Mark Paquette; 11. Scotty Pollacheck; 12. Cory Reed; 13. Ryan Oehler; 14. Steve Johnson; 15. Hector Arana; 16. Joey Gladstone.

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FINAL RESULTS:

TOP FUEL: Blake Alexander, 4.011 seconds, 297.81 mph def. Terry McMillen, 4.155 seconds, 289.20 mph.

FUNNY CAR: Matt Hagan, Dodge Charger, 4.094, 288.21 def. Courtney Force, Chevy Camaro, 4.220, 227.54.

PRO STOCK: Tanner Gray, Chevy Camaro, 6.615, 209.62 def. Erica Enders, Camaro, 6.608, 208.30.

PRO STOCK MOTORCYCLE: Eddie Krawiec, Harley-Davidson, 6.923, 195.05 def. Jerry Savoie, Suzuki, 7.071, 175.39.

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FINAL ROUND-BY-ROUND RESULTS:

TOP FUEL: ROUND ONE — Richie Crampton, 3.802, 321.81 def. Pat Dakin, 3.834, 318.24; Mike Salinas, 3.884, 268.38 def. Luigi Novelli, 14.101, 30.94; Terry McMillen, 3.816, 324.98 def. Brittany Force, 9.389, 79.86; Clay Millican, 3.759, 332.26 def. Dom Lagana, 3.837, 323.89; Steve Torrence, 3.800, 329.99 def. Chris Karamesines, 4.052, 300.06; Tony Schumacher, 3.807, 327.66 def. Kyle Wurtzel, 3.902, 306.74; Blake Alexander, 3.802, 319.75 def. Antron Brown, 3.808, 326.71; Leah Pritchett, 3.794, 328.94 def. Doug Kalitta, 3.805, 321.73; QUARTERFINALS — Alexander, 3.798, 330.15 def. Schumacher, 3.779, 330.31; McMillen, 3.793, 327.11 def. Crampton, 3.810, 320.51; Pritchett, 3.788, 327.74 def. Millican, 3.817, 327.03; Torrence, 4.027, 269.89 def. Salinas, 4.001, 232.07; SEMIFINALS — McMillen, 3.854, 317.57 def. Torrence, 3.929, 302.96; Alexander, 3.799, 329.91 def. Pritchett, 4.185, 254.28; FINAL — Alexander, 4.011, 297.81 def. McMillen, 4.155, 289.20.

FUNNY CAR: ROUND ONE — Robert Hight, Chevy Camaro, 3.998, 322.58 def. Dale Creasy Jr., Dodge Stratus, 4.338, 224.21; Matt Hagan, Dodge Charger, 3.994, 327.19 def. Tommy Johnson Jr., Charger, 3.990, 323.27; Courtney Force, Camaro, 3.994, 324.51 def. John Smith, Toyota Camry, 4.373, 248.52; Ron Capps, Charger, 4.034, 315.05 def. Jeff Diehl, Camry, Foul – Red Light; John Force, Camaro, 4.066, 320.13 def. Jim Campbell, Charger, 4.140, 311.49; Jack Beckman, Charger, 4.047, 319.07 def. Tim Wilkerson, Ford Mustang, 9.812, 93.13; J.R. Todd, Camry, 4.016, 316.01 def. Bob Tasca III, Mustang, 5.438, 142.39; Shawn Langdon, Camry, 4.045, 318.77 def. Del Worsham, Camry, 4.847, 202.00; QUARTERFINALS — Todd, 4.004, 321.27 def. Capps, 9.588, 81.56; J. Force, 4.085, 319.75 def. Hight, 4.116, 308.07; Hagan, 4.010, 322.27 def. Beckman, 4.022, 321.73; C. Force, 3.971, 325.37 def. Langdon, 4.025, 315.19; SEMIFINALS — Hagan, 3.981, 320.58 def. Todd, 4.031, 321.50; C. Force, 4.007, 323.58 def. J. Force, 4.053, 321.27; FINAL — Hagan, 4.094, 288.21 def. C. Force, 4.220, 227.54.

PRO STOCK: ROUND ONE — Erica Enders, Chevy Camaro, 6.632, 208.26 def. Alex Laughlin, Camaro, 6.614, 208.78; Drew Skillman, Camaro, 6.607, 209.65 def. Greg Anderson, Camaro, 6.603, 209.07; Tanner Gray, Camaro, 6.608, 209.04 def. Chris McGaha, Camaro, 6.648, 208.55; Vincent Nobile, Camaro, 6.616, 208.23 def. Deric Kramer, Camaro, 6.632, 208.23; Bo Butner, Camaro, 6.626, 208.42 def. John Gaydosh Jr, Chevrolet Camaro, 6.765, 205.66; Matt Hartford, Camaro, 6.751, 207.40 def. Wally Stroupe, Camaro, 6.802, 203.52; Jason Line, Camaro, 6.599, 208.94 def. Kenny Delco, Camaro, Foul – Red Light; Jeg Coughlin, Camaro, 6.588, 208.88 def. Charlie Westcott Jr., Ford Mustang, 6.848, 201.85; QUARTERFINALS — Butner, 6.671, 207.85 def. Nobile, 7.216, 141.86; Gray, 6.600, 209.04 def. Hartford, 15.697, 42.27; Skillman, 6.614, 209.14 def. Line, 6.625, 208.59; Enders, 6.634, 207.56 def. Coughlin, 6.737, 207.50; SEMIFINALS — Enders, 6.636, 207.59 def. Butner, 6.651, 208.42; Gray, 6.610, 209.30 def. Skillman, Foul – Red Light; FINAL — Gray, 6.615, 209.62 def. Enders, 6.608, 208.30.

PRO STOCK MOTORCYCLE: ROUND ONE — Angie Smith, Buell, 6.932, 192.17 def. Steve Johnson, Suzuki, 6.993, 190.19; LE Tonglet, Suzuki, 6.907, 195.56 def. Mark Paquette, Buell, 6.932, 189.60; Eddie Krawiec, Harley-Davidson, 6.906, 193.85 def. Cory Reed, Buell, 6.959, 192.11; Jerry Savoie, Suzuki, 6.896, 194.60 def. Hector Arana, Buell, Foul – Red Light; Angelle Sampey, Buell, 6.903, 193.29 def. Joey Gladstone, Suzuki, 7.066, 189.71; Hector Arana Jr, Buell, 6.866, 195.39 def. Ryan Oehler, Buell, 6.964, 193.71; Jim Underdahl, Suzuki, 6.926, 193.32 def. Matt Smith, 6.899, 195.48; Andrew Hines, Harley-Davidson, 6.953, 192.69 def. Scotty Pollacheck, Suzuki, Foul – Red Light; QUARTERFINALS — A. Smith, 6.972, 191.10 def. Underdahl, 7.080, 188.73; Krawiec, 6.889, 193.46 def. Sampey, 6.922, 193.35; Savoie, 6.916, 193.13 def. Hines, 6.991, 192.25; Tonglet, 6.940, 194.58 def. Arana Jr, Foul – Red Light; SEMIFINALS — Savoie, 7.187, 155.10 def. A. Smith, 7.627, 128.07; Krawiec, 6.865, 194.24 def. Tonglet, 6.898, 195.11; FINAL — Krawiec, 6.923, 195.05 def. Savoie, 7.071, 175.39.

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UPDATED POINT STANDINGS:

TOP FUEL: 1. Steve Torrence, 964; 2. Clay Millican, 847; 3. Tony Schumacher, 817; 4. Doug Kalitta, 749; 5. Leah Pritchett, 736; 6. Terry McMillen, 643; 7. Antron Brown, 622; 8. Brittany Force, 594; 9. Mike Salinas, 475; 10. Scott Palmer, 471.

FUNNY CAR: 1. Courtney Force, 1,038; 2. (tie) Jack Beckman, 788; Matt Hagan, 788; 4. Robert Hight, 771; 5. J.R. Todd, 767; 6. Ron Capps, 755; 7. Tommy Johnson Jr., 637; 8. John Force, 577; 9. Shawn Langdon, 537; 10. Bob Tasca III, 532.

PRO STOCK: 1. Tanner Gray, 882; 2. Greg Anderson, 856; 3. Erica Enders, 830; 4. Vincent Nobile, 812; 5. Drew Skillman, 751; 6. Jeg Coughlin, 732; 7. Bo Butner, 717; 8. Chris McGaha, 691; 9. Deric Kramer, 659; 10. Jason Line, 628.

PRO STOCK MOTORCYCLE: 1. Eddie Krawiec, 515; 2. Andrew Hines, 510; 3. LE Tonglet, 440; 4. Jerry Savoie, 389; 5. Hector Arana Jr, 377; 6. Scotty Pollacheck, 363; 7. Matt Smith, 355; 8. Angie Smith, 272; 9. Angelle Sampey, 257; 10. Hector Arana, 255.

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