Porsche: Formula E more than a marketing tool, ‘no passing fad’

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Porsche¬†executive board member Michael Steiner is confident that Formula E will be more than just a “passing fad” or a tool for good marketing as the German marque begins to prepare for its entry to the series in 2019.

Porsche rocked the racing world last month by announcing it would be closing its LMP1 program at the end of this year, shifting its focus to Formula E where it will race from season six onwards.

The move sees Porsche follow in the footsteps of many more manufacturers, with Audi, Jaguar, Mercedes, Renault and BMW among those who will also be racing in season six.

Porsche had previously dismissed Formula E as not being of enough technical interest in its current state, but Steiner is confident of its future direction.

“The series is developing in an interesting direction,” Steiner said. Think, for example, of the rear axle with the electric motor, which manufacturers are able to design themselves within the regulations.

“Or take the inverter and the battery management, where there will also be more freedom. In the relatively short term, it is expected that a better battery will be used in Formula E, which will eliminate vehicle changes during the race.

“There are also planned increases in drive performance. And brake-by-wire is coming, along with other things. We have seen the roadmap on the technical side. The regulations will start to open up and the planned developments are very interesting.”

Steiner said Porsche is expecting Formula E to become a strong technical formula, adding: “We would not make such a wide-ranging strategic change for an event that only had marketing potential.

“If Formula E were just a short-term trend or a passing fad, we would certainly not become involved.”